Salesforce (CRM) – Investment Analysts’ Recent Ratings Changes

Salesforce (NYSE: CRM) recently received a number of ratings updates from brokerages and research firms:

• 12/29/2025 – Salesforce had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 12/16/2025 – Salesforce is now covered by analysts at BTIG Research. They set a “buy” rating and a $335.00 price target on the stock.
• 12/16/2025 – Salesforce is now covered by analysts at BTIG Research. They set a “buy” rating and a $335.00 price target on the stock.
• 12/15/2025 – Salesforce had its “hold (c+)” rating reaffirmed by analysts at Weiss Ratings.
• 12/11/2025 – Salesforce was upgraded by analysts at Arete Research to a “strong-buy” rating.
• 12/10/2025 – Salesforce was given a new $340.00 price target on by analysts at Mizuho.
• 12/9/2025 – Salesforce had its price target lowered by analysts at Morgan Stanley from $405.00 to $398.00. They now have an “overweight” rating on the stock.
• 12/5/2025 – Salesforce was downgraded by analysts at Citigroup Inc. from a “strong-buy” rating to a “hold” rating.
• 12/5/2025 – Salesforce had its price target raised by analysts at DA Davidson from $225.00 to $235.00. They now have a “neutral” rating on the stock.
• 12/4/2025 – Salesforce had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $260.00 price target on the stock.
• 12/4/2025 – Salesforce had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $340.00 to $360.00. They now have a “buy” rating on the stock.
• 12/4/2025 – Salesforce had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 12/4/2025 – Salesforce had its “sector perform” rating reaffirmed by analysts at Royal Bank Of Canada. They now have a $250.00 price target on the stock.
• 12/4/2025 – Salesforce had its “overweight” rating reaffirmed by analysts at Piper Sandler.
• 12/4/2025 – Salesforce had its price target lowered by analysts at Evercore ISI from $360.00 to $340.00. They now have an “outperform” rating on the stock.
• 12/4/2025 – Salesforce had its “underperform” rating reaffirmed by analysts at Sanford C. Bernstein.
• 12/4/2025 – Salesforce had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald.
• 12/4/2025 – Salesforce had its “neutral” rating reaffirmed by analysts at Citigroup Inc.. They now have a $257.00 price target on the stock, up previously from $253.00.
• 12/4/2025 – Salesforce had its price target raised by analysts at Barclays PLC from $316.00 to $330.00. They now have an “overweight” rating on the stock.
• 12/4/2025 – Salesforce had its “buy” rating reaffirmed by analysts at Needham & Company LLC. They now have a $400.00 price target on the stock.
• 12/4/2025 – Salesforce had its price target raised by analysts at Northland Securities from $264.00 to $267.00. They now have a “market perform” rating on the stock.
• 12/4/2025 – Salesforce had its price target raised by analysts at Macquarie from $250.00 to $265.00. They now have a “neutral” rating on the stock.
• 12/4/2025 – Salesforce had its price target lowered by analysts at Truist Financial Corporation from $400.00 to $380.00. They now have a “buy” rating on the stock.
• 12/4/2025 – Salesforce had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $300.00 price target on the stock.
• 12/4/2025 – Salesforce had its price target lowered by analysts at Robert W. Baird from $325.00 to $315.00. They now have an “outperform” rating on the stock.
• 12/4/2025 – Salesforce had its “neutral” rating reaffirmed by analysts at Guggenheim.
• 12/4/2025 – Salesforce had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $375.00 price target on the stock.
• 12/4/2025 – Salesforce had its price target lowered by analysts at BMO Capital Markets from $280.00 to $275.00. They now have an “outperform” rating on the stock.
• 12/2/2025 – Salesforce had its “market outperform” rating reaffirmed by analysts at Citizens Jmp. They now have a $430.00 price target on the stock.
• 12/1/2025 – Salesforce had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $315.00 to $300.00. They now have an “outperform” rating on the stock.
• 11/28/2025 – Salesforce was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 11/26/2025 – Salesforce had its price target lowered by analysts at Citigroup Inc. from $276.00 to $253.00. They now have a “neutral” rating on the stock.
• 11/25/2025 – Salesforce had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald. They now have a $325.00 price target on the stock.
• 11/24/2025 – Salesforce had its “hold (c+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/17/2025 – Salesforce had its “hold (c+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/17/2025 – Salesforce had its price target lowered by analysts at Bank of America Corporation from $325.00 to $305.00. They now have a “buy” rating on the stock.
• 11/17/2025 – Salesforce had its price target lowered by analysts at Mizuho from $350.00 to $340.00. They now have an “outperform” rating on the stock.
• 11/12/2025 – Salesforce had its “overweight” rating reaffirmed by analysts at Cantor Fitzgerald.
• 11/11/2025 – Salesforce had its “hold (c+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/8/2025 – Salesforce was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be issued a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.7%. The ex-dividend date of this dividend is Thursday, December 18th. Salesforce’s payout ratio is presently 22.16%.

Insiders Place Their Bets

In related news, Director G Mason Morfit purchased 96,000 shares of the stock in a transaction that occurred on Friday, December 5th. The stock was acquired at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the completion of the acquisition, the director directly owned 2,994,509 shares in the company, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director David Blair Kirk acquired 1,936 shares of Salesforce stock in a transaction on Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the acquisition, the director owned 10,677 shares in the company, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. In the last three months, insiders have sold 161,784 shares of company stock valued at $38,357,182. 3.00% of the stock is owned by corporate insiders.

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.