Fulton Breakefield Broenniman LLC Boosts Holdings in Alphabet Inc. $GOOG

Fulton Breakefield Broenniman LLC grew its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 16.0% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 14,493 shares of the information services provider’s stock after purchasing an additional 1,997 shares during the period. Fulton Breakefield Broenniman LLC’s holdings in Alphabet were worth $3,530,000 at the end of the most recent quarter.

Other institutional investors have also recently made changes to their positions in the company. RDA Financial Network grew its holdings in shares of Alphabet by 5.3% during the second quarter. RDA Financial Network now owns 11,094 shares of the information services provider’s stock worth $1,968,000 after purchasing an additional 554 shares in the last quarter. Bleakley Financial Group LLC grew its stake in Alphabet by 1.4% in the 2nd quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after buying an additional 2,304 shares in the last quarter. American National Bank of Texas bought a new position in shares of Alphabet in the 3rd quarter worth $900,000. Northwestern Mutual Wealth Management Co. raised its position in shares of Alphabet by 3.7% during the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after buying an additional 42,028 shares in the last quarter. Finally, Tower View Wealth Management LLC raised its position in shares of Alphabet by 6.9% during the 2nd quarter. Tower View Wealth Management LLC now owns 27,644 shares of the information services provider’s stock valued at $4,904,000 after buying an additional 1,776 shares in the last quarter. Institutional investors own 27.26% of the company’s stock.

Wall Street Analyst Weigh In

A number of research analysts recently commented on GOOG shares. Truist Financial set a $350.00 target price on Alphabet in a research note on Friday, December 5th. KeyCorp reiterated an “overweight” rating and set a $330.00 price objective on shares of Alphabet in a research report on Thursday, October 30th. Pivotal Research reissued a “buy” rating and set a $400.00 price objective (up from $350.00) on shares of Alphabet in a report on Friday, December 5th. Cantor Fitzgerald reaffirmed a “neutral” rating on shares of Alphabet in a research note on Wednesday, December 3rd. Finally, Loop Capital upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, November 18th. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, Alphabet has an average rating of “Buy” and a consensus price target of $313.04.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Q3/Q4 earnings and company results flagged resiliency and upside vs. expectations — analysts point to strong ad and cloud performance that underpin near‑term earnings. Alphabet (GOOG) Reported Strong Results Despite AI Disruption
• Positive Sentiment: Google Gemini adoption is surging (massive YoY growth and market‑share gains vs. ChatGPT), a direct revenue/engagement tailwind for Search, YouTube and Cloud monetization. Google Gemini & YouTube: GOOGL Digital Fortresses to Fend Off ChatGPT
• Positive Sentiment: Cloud momentum and AI infrastructure (including custom chips) are driving >30% cloud growth and improving unit economics versus peers — supports longer‑term margin expansion. Ranking the Best “Magnificent Seven” Stocks to Buy for 2026. Here’s My No.
• Positive Sentiment: Street sentiment is warming: heavy analyst upgrades and bullish price targets (MarketBeat/TipRanks highlight double‑digit upside and a consensus lift in coverage). The 5 Most Upgraded Stocks from 2025: Double-Digit Upside in 2026 (Alphabet coverage)
• Positive Sentiment: Corporate development win — SandboxAQ (Alphabet spin‑off) landed a major Bahrain cyber contract, showing diversification into government/security revenue streams. Alphabet (GOOGL) Spin Off SandboxAQ Wins Major Government Cyber Deal in Bahrain
• Neutral Sentiment: Market commentary notes Alphabet’s re‑rating into an AI growth multiple — supports higher targets but raises valuation sensitivity to AI execution and capex. Alphabet Isn’t a Search and Ad Company Anymore. Now It’s Valued Like an AI Stock
• Negative Sentiment: Regulatory/legal risk: reports indicate a DOJ probe tied to company DEI policies — an added political/regulatory overhang that could amplify volatility or lead to enforcement headlines. Trump’s Justice Department probes Google, Verizon over DEI policies, citing fraud law: report

Insider Buying and Selling at Alphabet

In other news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total transaction of $800,786.28. Following the completion of the transaction, the chief accounting officer directly owned 11,739 shares of the company’s stock, valued at approximately $3,383,884.14. This represents a 19.14% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction dated Wednesday, October 15th. The stock was sold at an average price of $250.15, for a total value of $8,129,875.00. Following the completion of the sale, the chief executive officer directly owned 2,369,619 shares in the company, valued at $592,760,192.85. The trade was a 1.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 195,363 shares of company stock worth $57,024,525. 12.99% of the stock is currently owned by company insiders.

Alphabet Price Performance

GOOG opened at $314.54 on Wednesday. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. The stock’s 50 day simple moving average is $298.73 and its 200 day simple moving average is $242.31. The firm has a market cap of $3.80 trillion, a price-to-earnings ratio of 31.02, a PEG ratio of 1.81 and a beta of 1.07. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $328.67.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. During the same quarter in the prior year, the firm posted $2.12 earnings per share. The business’s quarterly revenue was up 15.9% compared to the same quarter last year. As a group, analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were issued a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.