Amazon.com, Inc. (NASDAQ:AMZN) has received an average rating of “Moderate Buy” from the sixty-one analysts that are covering the firm, MarketBeat Ratings reports. Three investment analysts have rated the stock with a hold recommendation, fifty-six have given a buy recommendation and two have issued a strong buy recommendation on the company. The average twelve-month target price among brokers that have covered the stock in the last year is $295.50.
Several equities analysts recently issued reports on AMZN shares. New Street Research boosted their price target on Amazon.com from $270.00 to $340.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. DA Davidson lifted their price objective on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Wolfe Research upped their target price on Amazon.com from $265.00 to $270.00 in a research note on Tuesday, September 30th. Barclays reaffirmed an “overweight” rating and issued a $300.00 target price (up from $275.00) on shares of Amazon.com in a research report on Friday, October 31st. Finally, Cantor Fitzgerald reissued an “overweight” rating on shares of Amazon.com in a report on Wednesday, December 3rd.
Check Out Our Latest Research Report on AMZN
Key Amazon.com News
- Positive Sentiment: Evercore / senior analysts name Amazon as a top large‑cap internet pick for 2026, citing resilient consumer demand and AWS momentum — a catalyst for continued buyside interest and upward price targets. Mark Mahaney names his favourite internet stocks for 2026
- Positive Sentiment: Wall Street upgrade momentum: MarketBeat highlights Amazon among the most upgraded names and notes broad analyst confidence into the next earnings window — supportive for price if AWS growth and beats continue. The 5 Most Upgraded Stocks from 2025: Double-Digit Upside in 2026
- Positive Sentiment: TipRanks frames Amazon’s aggressive investment cycle and AI/AWS tailwinds as a long‑term growth story (the firm projects a push toward the $3T market‑cap territory), which keeps buy‑side conviction despite short‑term spending. Amazon Forecast 2026: Tech Giant Eyes $3 Trillion Club
- Neutral Sentiment: Balance-sheet resiliency: Zacks includes AMZN among names with solid interest‑coverage, underscoring financial strength that helps absorb CapEx and cyclical shocks. 4 Stocks With Solid Interest Coverage to Navigate the 2026 Market
- Neutral Sentiment: Legal/regulatory watch: Amazon filed support in a SCOTUS brief backing Flowers Foods on delivery‑driver classification — a win if courts limit broad gig‑worker reclassification, but the issue remains a policy risk to labor costs. Amazon backs Flowers Foods at SCOTUS on delivery driver legal status
- Negative Sentiment: Rising diesel prices are a near‑term headwind for Amazon’s logistics costs: supply‑driven diesel surges (despite weak freight volumes) point to higher shipping expense and margin pressure into Q1. A Christmas Stress Test: Why Diesel Pricing Stress Means Profits
- Negative Sentiment: Heavy AI/data‑center CapEx remains a two‑edged sword: Market coverage notes Amazon spent large sums on data centers and AI in 2025, which pressured free cash flow — investors must balance near‑term FCF impact vs. longer‑term AWS monetization. How the Mag 7’s 2025 Laggards Could Turn Into 2026 Winners
- Negative Sentiment: Political/regulatory rhetoric heats up: public calls (e.g., Senator Sanders) to tax or restrict automation add headline risk around Amazon’s robotics/AI labor strategy — potential for policy pushback that could affect costs or public perception. Bernie Sanders Says Companies Like Amazon Would Replace Workers With Robots
Amazon.com Price Performance
NASDAQ:AMZN opened at $232.53 on Wednesday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The company has a fifty day moving average price of $231.61 and a 200 day moving average price of $226.55. The stock has a market cap of $2.49 trillion, a P/E ratio of 32.84, a PEG ratio of 1.60 and a beta of 1.37.
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business’s quarterly revenue was up 13.4% on a year-over-year basis. During the same period last year, the business posted $1.43 EPS. Analysts anticipate that Amazon.com will post 6.31 earnings per share for the current year.
Insider Buying and Selling at Amazon.com
In related news, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares of the company’s stock, valued at $1,360,613.70. The trade was a 73.91% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This represents a 0.89% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 79,734 shares of company stock worth $18,534,017 in the last 90 days. 10.80% of the stock is currently owned by insiders.
Institutional Trading of Amazon.com
A number of large investors have recently bought and sold shares of AMZN. Kingstone Capital Partners Texas LLC grew its stake in Amazon.com by 542,733.6% during the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after buying an additional 132,616,953 shares during the last quarter. Norges Bank acquired a new position in shares of Amazon.com in the 2nd quarter worth approximately $27,438,011,000. Nuveen LLC bought a new stake in Amazon.com during the 1st quarter worth approximately $11,674,091,000. Vanguard Group Inc. increased its holdings in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. Finally, Laurel Wealth Advisors LLC raised its position in Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after purchasing an additional 12,122,668 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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