Simply Good Foods (SMPL) – Analysts’ Recent Ratings Updates

A number of research firms have changed their ratings and price targets for Simply Good Foods (NASDAQ: SMPL):

• 12/26/2025 – Simply Good Foods was upgraded by analysts at Zacks Research from a “strong sell” rating to a “hold” rating.
• 12/22/2025 – Simply Good Foods had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 12/19/2025 – Simply Good Foods had its price target raised by analysts at Sanford C. Bernstein from $29.00 to $31.00. They now have an “outperform” rating on the stock.
• 12/15/2025 – Simply Good Foods had its “hold” rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft. They now have a $22.00 price target on the stock.
• 11/12/2025 – Simply Good Foods had its price target lowered by analysts at Mizuho from $43.00 to $35.00. They now have an “outperform” rating on the stock.

Insider Transactions at Simply Good Foods

In other Simply Good Foods news, insider Michael L. Clawson acquired 5,000 shares of Simply Good Foods stock in a transaction dated Monday, November 17th. The stock was bought at an average cost of $20.00 per share, with a total value of $100,000.00. Following the completion of the transaction, the insider owned 37,620 shares of the company’s stock, valued at $752,400. The trade was a 15.33% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CAO Timothy Allen Matthews sold 5,859 shares of the firm’s stock in a transaction on Tuesday, November 11th. The stock was sold at an average price of $19.47, for a total transaction of $114,074.73. Following the completion of the sale, the chief accounting officer owned 18,065 shares in the company, valued at approximately $351,725.55. The trade was a 24.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 8.76% of the stock is currently owned by corporate insiders.

Simply Good Foods Co (NASDAQ: SMPL) is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.

Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters.