ServiceNow’s (NOW) Buy Rating Reiterated at BTIG Research

BTIG Research reiterated their buy rating on shares of ServiceNow (NYSE:NOW) in a research report sent to investors on Monday,Benzinga reports. The firm currently has a $200.00 price target on the information technology services provider’s stock.

Several other equities research analysts have also recently issued reports on the company. BMO Capital Markets decreased their price objective on ServiceNow from $232.00 to $230.00 and set an “outperform” rating on the stock in a report on Thursday, October 30th. Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a research report on Wednesday, October 8th. JPMorgan Chase & Co. lifted their price target on ServiceNow from $204.00 to $215.00 and gave the company an “overweight” rating in a report on Thursday, October 30th. Wall Street Zen downgraded shares of ServiceNow from a “buy” rating to a “hold” rating in a research note on Wednesday, December 3rd. Finally, TD Cowen raised their target price on shares of ServiceNow from $240.00 to $250.00 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Two analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $225.09.

ServiceNow Stock Performance

NYSE:NOW opened at $152.43 on Monday. The firm has a 50 day simple moving average of $170.36 and a 200-day simple moving average of $182.33. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06. The firm has a market cap of $158.28 billion, a PE ratio of 92.16, a P/E/G ratio of 3.21 and a beta of 0.97. ServiceNow has a 1-year low of $135.73 and a 1-year high of $239.62.

Insider Transactions at ServiceNow

In related news, insider Paul Fipps sold 1,525 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The shares were sold at an average price of $163.51, for a total transaction of $249,352.75. Following the transaction, the insider owned 2,705 shares in the company, valued at approximately $442,294.55. The trade was a 36.05% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the company’s stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the sale, the insider directly owned 15,000 shares of the company’s stock, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 in the last three months. 0.34% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of the stock. Vanguard Group Inc. raised its holdings in shares of ServiceNow by 1.6% during the 3rd quarter. Vanguard Group Inc. now owns 20,210,924 shares of the information technology services provider’s stock valued at $18,599,709,000 after buying an additional 315,861 shares during the period. State Street Corp raised its stake in shares of ServiceNow by 1.4% during the third quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after purchasing an additional 131,080 shares during the period. Geode Capital Management LLC raised its stake in shares of ServiceNow by 2.0% during the second quarter. Geode Capital Management LLC now owns 4,574,563 shares of the information technology services provider’s stock valued at $4,684,445,000 after purchasing an additional 88,057 shares during the period. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its position in shares of ServiceNow by 7.1% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 2,843,117 shares of the information technology services provider’s stock worth $2,263,519,000 after purchasing an additional 188,292 shares in the last quarter. Finally, Norges Bank purchased a new position in shares of ServiceNow in the second quarter valued at $2,589,235,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Key Stores Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts highlight strategic benefits and maintain bullish views — Raymond James called the Armis acquisition accretive and reiterated a Buy, arguing the deal strengthens ServiceNow’s security and OT growth vectors. ServiceNow: Accretive Armis Acquisition
• Positive Sentiment: Management frames the $7.75B cash purchase of Armis as a foundation for an AI-era security “control tower,” expanding coverage across IT, OT and connected devices — a move that could materially grow ServiceNow’s addressable market. ServiceNow to acquire Armis
• Positive Sentiment: Some market commentary expects the Armis deal to meaningfully expand ServiceNow’s market opportunity — proponents say the acquisition could more than triple security-related revenue potential over time. Armis deal seen more than tripling market opportunity
• Neutral Sentiment: Deal specifics and timing: ServiceNow agreed to pay $7.75 billion in cash for Armis; the acquisition is expected to close in the second half of 2026, pending customary approvals. ServiceNow to acquire Armis for $7.75B
• Neutral Sentiment: Leadership continuity: ServiceNow extended CEO Bill McDermott’s contract through 2030 and updated severance policy, reducing uncertainty around executive leadership during the integration. CEO McDermott extends contract through 2030
• Negative Sentiment: Market reaction: Shares slipped after the acquisition announcement as investors digested the $7.75B cash outlay and potential near-term dilution to growth metrics. NOW confirms $7.75B Armis buyout, stock falls
• Negative Sentiment: Deal skepticism and valuation concerns: Some commentators argue ServiceNow may be overpaying with limited near-term synergies, which is fueling caution among traders. Overpaying for Armis, no synergies
• Negative Sentiment: Short-term volatility likely — multiple outlets reported share declines of 1–2.5% following the news as investors balance long-term strategy against immediate cash impact and integration risk. ServiceNow stock drops despite market gains

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.