Massachusetts Financial Services Co. MA Decreases Stake in Salesforce Inc. $CRM

Massachusetts Financial Services Co. MA decreased its holdings in shares of Salesforce Inc. (NYSE:CRM) by 32.9% in the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 4,316,629 shares of the CRM provider’s stock after selling 2,121,212 shares during the quarter. Massachusetts Financial Services Co. MA owned about 0.45% of Salesforce worth $1,177,102,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also recently modified their holdings of the business. Coign Capital Advisors LLC lifted its stake in Salesforce by 1.7% in the 1st quarter. Coign Capital Advisors LLC now owns 2,183 shares of the CRM provider’s stock worth $586,000 after purchasing an additional 37 shares in the last quarter. Staley Capital Advisers Inc. increased its position in Salesforce by 1.1% during the first quarter. Staley Capital Advisers Inc. now owns 3,343 shares of the CRM provider’s stock worth $897,000 after purchasing an additional 38 shares during the last quarter. KDT Advisors LLC boosted its holdings in Salesforce by 4.1% in the 1st quarter. KDT Advisors LLC now owns 967 shares of the CRM provider’s stock valued at $260,000 after purchasing an additional 38 shares during the last quarter. Mendel Money Management increased its holdings in shares of Salesforce by 3.6% during the 1st quarter. Mendel Money Management now owns 1,112 shares of the CRM provider’s stock worth $298,000 after buying an additional 39 shares during the last quarter. Finally, Scott & Selber Inc. raised its position in Salesforce by 0.7% in the second quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock valued at $1,595,000 after purchasing an additional 39 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Trading Up 1.4%

NYSE:CRM opened at $243.86 on Friday. Salesforce Inc. has a 12-month low of $226.48 and a 12-month high of $369.00. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The stock’s 50 day simple moving average is $246.51 and its 200-day simple moving average is $257.63. The firm has a market cap of $232.16 billion, a P/E ratio of 35.45, a PEG ratio of 2.11 and a beta of 1.19.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.78 by $0.13. The company had revenue of $10.24 billion for the quarter, compared to analysts’ expectations of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. Salesforce’s revenue was up 9.8% compared to the same quarter last year. During the same period in the previous year, the company posted $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Equities analysts anticipate that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th were issued a dividend of $0.416 per share. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. The ex-dividend date was Wednesday, September 17th. Salesforce’s dividend payout ratio is 24.13%.

Insider Buying and Selling

In related news, CEO Marc Benioff sold 122 shares of the company’s stock in a transaction that occurred on Monday, November 3rd. The shares were sold at an average price of $259.00, for a total transaction of $31,598.00. Following the transaction, the chief executive officer owned 11,911,571 shares of the company’s stock, valued at approximately $3,085,096,889. This represents a 0.00% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. In the last three months, insiders sold 67,622 shares of company stock worth $16,714,561. Company insiders own 3.00% of the company’s stock.

Wall Street Analyst Weigh In

CRM has been the topic of several recent analyst reports. Citigroup upped their price objective on shares of Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a report on Tuesday, September 9th. Weiss Ratings restated a “hold (c+)” rating on shares of Salesforce in a report on Tuesday. Roth Capital reissued a “buy” rating and set a $395.00 price objective on shares of Salesforce in a research report on Thursday, September 4th. UBS Group lowered their price target on shares of Salesforce from $300.00 to $260.00 and set a “neutral” rating for the company in a report on Monday, August 18th. Finally, Macquarie reaffirmed a “neutral” rating and set a $250.00 price objective on shares of Salesforce in a research report on Thursday, October 16th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $325.23.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.