Critical Review: Banzai International (BNZI) versus Its Competitors

Banzai International (NASDAQ:BNZI) is one of 45 public companies in the “ADVERTISING/MKTG SVCS” industry, but how does it compare to its peers? We will compare Banzai International to similar companies based on the strength of its risk, profitability, valuation, earnings, analyst recommendations, dividends and institutional ownership.

Institutional & Insider Ownership

96.8% of Banzai International shares are owned by institutional investors. Comparatively, 44.5% of shares of all “ADVERTISING/MKTG SVCS” companies are owned by institutional investors. 11.1% of Banzai International shares are owned by insiders. Comparatively, 14.7% of shares of all “ADVERTISING/MKTG SVCS” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Banzai International and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Banzai International	$4.53 million	-$31.51 million	-0.15
Banzai International Competitors	$2.09 billion	$125.38 million	-4.37

Banzai International’s peers have higher revenue and earnings than Banzai International. Banzai International is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Banzai International and its peers, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banzai International	1	0	1	0	2.00
Banzai International Competitors	442	1105	986	24	2.23

Banzai International currently has a consensus target price of $260.00, indicating a potential upside of 17,708.22%. As a group, “ADVERTISING/MKTG SVCS” companies have a potential upside of 51.38%. Given Banzai International’s higher probable upside, research analysts plainly believe Banzai International is more favorable than its peers.

Profitability

This table compares Banzai International and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Banzai International	-307.55%	N/A	-77.59%
Banzai International Competitors	-80.54%	-32.33%	-15.89%

Volatility & Risk

Banzai International has a beta of -0.61, suggesting that its stock price is 161% less volatile than the S&P 500. Comparatively, Banzai International’s peers have a beta of 2.36, suggesting that their average stock price is 136% more volatile than the S&P 500.

Summary

Banzai International peers beat Banzai International on 8 of the 13 factors compared.

Banzai International Company Profile

Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.