Vivid Seats (NASDAQ:SEAT) versus United Parks & Resorts (NYSE:PRKS) Head-To-Head Comparison

United Parks & Resorts (NYSE:PRKSGet Free Report) and Vivid Seats (NASDAQ:SEATGet Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, risk, valuation and institutional ownership.

Insider and Institutional Ownership

39.9% of Vivid Seats shares are held by institutional investors. 1.1% of United Parks & Resorts shares are held by insiders. Comparatively, 57.2% of Vivid Seats shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares United Parks & Resorts and Vivid Seats’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
United Parks & Resorts $1.73 billion 1.83 $234.20 million $3.72 13.57
Vivid Seats $712.88 million 1.53 $74.54 million N/A N/A

United Parks & Resorts has higher revenue and earnings than Vivid Seats.

Analyst Recommendations

This is a breakdown of recent recommendations for United Parks & Resorts and Vivid Seats, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
United Parks & Resorts 1 2 2 0 2.20
Vivid Seats 0 3 7 0 2.70

United Parks & Resorts presently has a consensus price target of $59.80, suggesting a potential upside of 18.63%. Vivid Seats has a consensus price target of $10.15, suggesting a potential upside of 94.82%. Given Vivid Seats’ stronger consensus rating and higher possible upside, analysts plainly believe Vivid Seats is more favorable than United Parks & Resorts.


This table compares United Parks & Resorts and Vivid Seats’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
United Parks & Resorts 13.84% -88.59% 9.23%
Vivid Seats 9.21% -170.34% 4.92%

Risk and Volatility

United Parks & Resorts has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500. Comparatively, Vivid Seats has a beta of 1.23, indicating that its share price is 23% more volatile than the S&P 500.


United Parks & Resorts beats Vivid Seats on 8 of the 13 factors compared between the two stocks.

About United Parks & Resorts

(Get Free Report)

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

About Vivid Seats

(Get Free Report)

Vivid Seats Inc. operates an online ticket marketplace in the United States, Canada, and Japan. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts as an intermediary between event ticket buyers and sellers; processes ticket sales on its website and mobile applications through its distribution partners; and sells tickets for sports, concerts, theater events, and other live events. This segment offers Skybox, a proprietary enterprise resource planning tool that helps ticket sellers manage ticket inventories, adjust pricing, and fulfill orders across multiple ticket resale marketplaces; and Vivid Picks daily fantasy sports that allows users to partake in contests by making picks from various sport and player matchups. The Resale segment acquires tickets to resell on secondary ticket marketplaces; and provides internal research and development support for Skybox and to deliver seller software and tools. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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