ServiceNow (NYSE:NOW) Trading 2.6% Higher

ServiceNow, Inc. (NYSE:NOW) was up 2.6% during trading on Friday . The stock traded as high as $724.65 and last traded at $713.63. Approximately 487,664 shares traded hands during trading, a decline of 60% from the average daily volume of 1,212,666 shares. The stock had previously closed at $695.72.

Wall Street Analyst Weigh In

NOW has been the topic of a number of analyst reports. BMO Capital Markets dropped their price target on ServiceNow from $850.00 to $830.00 and set an “outperform” rating on the stock in a research note on Thursday, April 25th. Barclays boosted their price target on shares of ServiceNow from $765.00 to $870.00 and gave the company an “overweight” rating in a report on Tuesday, January 23rd. JMP Securities reiterated a “market outperform” rating and set a $825.00 price objective on shares of ServiceNow in a research report on Tuesday, April 23rd. Robert W. Baird boosted their target price on shares of ServiceNow from $780.00 to $870.00 and gave the company an “outperform” rating in a research note on Thursday, January 25th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $900.00 target price on shares of ServiceNow in a research report on Thursday, April 25th. Three analysts have rated the stock with a hold rating and twenty-two have assigned a buy rating to the stock. According to data from MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $807.28.

ServiceNow Trading Up 3.0 %

The business has a 50 day simple moving average of $754.44 and a 200 day simple moving average of $711.86. The company has a debt-to-equity ratio of 0.18, a current ratio of 1.05 and a quick ratio of 1.06. The company has a market cap of $147.19 billion, a price-to-earnings ratio of 76.65, a price-to-earnings-growth ratio of 4.31 and a beta of 0.98.

Insiders Place Their Bets

In other news, insider Paul John Smith sold 1,180 shares of the stock in a transaction that occurred on Tuesday, February 13th. The shares were sold at an average price of $767.12, for a total transaction of $905,201.60. Following the sale, the insider now directly owns 1,392 shares of the company’s stock, valued at $1,067,831.04. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. In related news, insider Paul John Smith sold 1,180 shares of the firm’s stock in a transaction dated Tuesday, February 13th. The stock was sold at an average price of $767.12, for a total value of $905,201.60. Following the transaction, the insider now owns 1,392 shares in the company, valued at $1,067,831.04. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO William R. Mcdermott sold 5,030 shares of ServiceNow stock in a transaction dated Tuesday, February 20th. The stock was sold at an average price of $753.08, for a total value of $3,787,992.40. Following the completion of the sale, the chief executive officer now owns 17,177 shares of the company’s stock, valued at $12,935,655.16. The disclosure for this sale can be found here. Insiders have sold a total of 11,369 shares of company stock valued at $8,538,300 in the last 90 days. 0.25% of the stock is currently owned by insiders.

Institutional Trading of ServiceNow

Institutional investors have recently bought and sold shares of the business. PFG Private Wealth Management LLC bought a new position in ServiceNow during the 3rd quarter worth approximately $28,000. University of Texas Texas AM Investment Managment Co. bought a new stake in shares of ServiceNow in the 4th quarter valued at $29,000. AdvisorNet Financial Inc raised its stake in ServiceNow by 266.7% during the 4th quarter. AdvisorNet Financial Inc now owns 44 shares of the information technology services provider’s stock worth $31,000 after buying an additional 32 shares during the period. Princeton Global Asset Management LLC bought a new position in ServiceNow during the third quarter worth about $35,000. Finally, Disciplined Equity Management Inc. acquired a new position in ServiceNow in the fourth quarter valued at about $35,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.