Oliveda International (OTCMKTS:OLVI) versus Inuvo (NYSE:INUV) Head-To-Head Survey

Oliveda International (OTCMKTS:OLVI) and Inuvo (NYSE:INUV) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, valuation, analyst recommendations, risk, earnings, dividends and institutional ownership.

Profitability

This table compares Oliveda International and Inuvo’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Oliveda International	N/A	N/A	N/A
Inuvo	-14.06%	-56.15%	-31.25%

Insider and Institutional Ownership

29.4% of Inuvo shares are held by institutional investors. 9.1% of Inuvo shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk & Volatility

Oliveda International has a beta of -1.18, meaning that its share price is 218% less volatile than the S&P 500. Comparatively, Inuvo has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500.

Earnings and Valuation

This table compares Oliveda International and Inuvo’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Oliveda International	N/A	N/A	N/A	N/A	N/A
Inuvo	$73.91 million	0.64	-$10.39 million	($0.09)	-3.78

Oliveda International has higher earnings, but lower revenue than Inuvo.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Oliveda International and Inuvo, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Oliveda International	0	0	0	0	N/A
Inuvo	0	0	1	0	3.00

Inuvo has a consensus target price of $1.00, suggesting a potential upside of 194.12%. Given Inuvo’s higher probable upside, analysts plainly believe Inuvo is more favorable than Oliveda International.

Summary

Inuvo beats Oliveda International on 6 of the 9 factors compared between the two stocks.

About Oliveda International

Heritage Media Corporation was formerly known as Lignin Industries Inc. Heritage Media Corporation is based in Calgary, Canada.

About Inuvo

Inuvo, Inc. engages in the advertising technology and services business primarily in the United States. It sells information technology solutions to brands, agencies, and large consolidators of advertising demand (platforms). Its platforms optimize the purchase and placement of advertising in real time. The company's products and services include IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. It also offers Bonfire, a marketing and advertising solution which can be provided directly to brands and where a collection of data, analytics, software and publishing is used to align advertising messages with consumers across websites online. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.