IDW Media (OTCMKTS:IDWM – Get Free Report) and SOBR Safe (NASDAQ:SOBR – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.
Risk and Volatility
IDW Media has a beta of 0.49, indicating that its share price is 51% less volatile than the S&P 500. Comparatively, SOBR Safe has a beta of 1.08, indicating that its share price is 8% more volatile than the S&P 500.
Profitability
This table compares IDW Media and SOBR Safe’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| IDW Media | -12.15% | -17.74% | -13.93% |
| SOBR Safe | -6,470.60% | -207.13% | -116.94% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| IDW Media | 0 | 0 | 0 | 0 | N/A |
| SOBR Safe | 0 | 0 | 0 | 0 | N/A |
Valuation and Earnings
This table compares IDW Media and SOBR Safe’s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| IDW Media | $26.71 million | 0.24 | -$4.93 million | ($0.37) | -1.05 |
| SOBR Safe | $160,000.00 | 32.27 | -$10.22 million | N/A | N/A |
IDW Media has higher revenue and earnings than SOBR Safe.
Insider & Institutional Ownership
0.4% of IDW Media shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 28.5% of IDW Media shares are owned by company insiders. Comparatively, 10.0% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
IDW Media beats SOBR Safe on 6 of the 9 factors compared between the two stocks.
About IDW Media
IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, and Artist's Editions. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.
About SOBR Safe
SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company offers SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. Its SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution have applications in probation management, fleet & facility, outpatient alcohol rehabilitation, and youth drivers. The company was founded in 2004 and is headquartered in Greenwood Village, Colorado.
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