Baosheng Media Group (NASDAQ:BAOS) & Advantage Solutions (NASDAQ:ADV) Head-To-Head Survey

Advantage Solutions (NASDAQ:ADV) and Baosheng Media Group (NASDAQ:BAOS) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, risk, institutional ownership, profitability, analyst recommendations and dividends.

Analyst Ratings

This is a summary of current ratings for Advantage Solutions and Baosheng Media Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Advantage Solutions	0	2	2	0	2.50
Baosheng Media Group	0	0	0	0	N/A

Advantage Solutions presently has a consensus target price of $3.43, indicating a potential downside of 20.71%. Given Advantage Solutions’ higher possible upside, equities research analysts clearly believe Advantage Solutions is more favorable than Baosheng Media Group.

Profitability

This table compares Advantage Solutions and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Advantage Solutions	-1.35%	-4.51%	-1.31%
Baosheng Media Group	N/A	N/A	N/A

Institutional and Insider Ownership

49.8% of Advantage Solutions shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 5.5% of Advantage Solutions shares are held by company insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Risk & Volatility

Advantage Solutions has a beta of 1.58, suggesting that its stock price is 58% more volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500.

Earnings and Valuation

This table compares Advantage Solutions and Baosheng Media Group’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Advantage Solutions	$4.22 billion	0.33	-$63.26 million	($0.20)	-21.65
Baosheng Media Group	$2.41 million	2.27	-$23.74 million	N/A	N/A

Baosheng Media Group has lower revenue, but higher earnings than Advantage Solutions.

Summary

Baosheng Media Group beats Advantage Solutions on 6 of the 11 factors compared between the two stocks.

About Advantage Solutions

Advantage Solutions Inc. provides business solutions to consumer goods manufacturers and retailers in North America and internationally. It operates in two segments, Sales and Marketing. The Sales segment offers brand-centric services, such as headquarter relationship management; analytics, insights, and intelligence; and brand-centric merchandising services. This segment also provides retailer-centric services comprising retailer-centric merchandising and in-store media services. The Marketing segment offers brand-centric services, including shopper and consumer marketing, and brand experiential services; retailer-centric services, such as retail experiential and private label services; and digital marketing, and digital media and advertising services. The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016. The company was founded in 1987 and is headquartered in Irvine, California.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.