Analyzing NIKE (NYSE:NKE) & American Rebel (NASDAQ:AREBW)

American Rebel (NASDAQ:AREBW) and NIKE (NYSE:NKE) are both consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends and analyst recommendations.

Insider & Institutional Ownership

63.4% of NIKE shares are owned by institutional investors. 0.5% of NIKE shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for American Rebel and NIKE, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	0	0	0	0	N/A
NIKE	3	8	23	0	2.59

NIKE has a consensus price target of $129.07, suggesting a potential upside of 35.14%. Given NIKE’s higher probable upside, analysts clearly believe NIKE is more favorable than American Rebel.

Earnings & Valuation

This table compares American Rebel and NIKE’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$16.03 million	N/A	N/A	N/A	N/A
NIKE	$51.22 billion	2.85	$5.07 billion	$3.23	29.57

NIKE has higher revenue and earnings than American Rebel.

Profitability

This table compares American Rebel and NIKE’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	N/A	N/A	N/A
NIKE	9.90%	34.01%	12.95%

Summary

NIKE beats American Rebel on 8 of the 8 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.

About NIKE

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.