Comparing Insignia Systems (ISIG) and Its Rivals

Insignia Systems (NASDAQ: ISIG) is one of 29 public companies in the “Advertising” industry, but how does it contrast to its competitors? We will compare Insignia Systems to similar businesses based on the strength of its valuation, institutional ownership, analyst recommendations, dividends, risk, earnings and profitability.

Insider and Institutional Ownership

42.2% of Insignia Systems shares are held by institutional investors. Comparatively, 43.6% of shares of all “Advertising” companies are held by institutional investors. 4.4% of Insignia Systems shares are held by company insiders. Comparatively, 18.5% of shares of all “Advertising” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Insignia Systems and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Insignia Systems $17.67 million -$4.61 million -10.16
Insignia Systems Competitors $1.15 billion $263.69 million -6.68

Insignia Systems’ competitors have higher revenue and earnings than Insignia Systems. Insignia Systems is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a summary of current ratings and recommmendations for Insignia Systems and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insignia Systems 0 0 0 0 N/A
Insignia Systems Competitors 133 580 637 11 2.39

As a group, “Advertising” companies have a potential upside of 58.65%. Given Insignia Systems’ competitors higher possible upside, analysts plainly believe Insignia Systems has less favorable growth aspects than its competitors.


This table compares Insignia Systems and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insignia Systems -16.63% -56.13% -25.74%
Insignia Systems Competitors -18.86% 14.37% -5.43%

Volatility and Risk

Insignia Systems has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500. Comparatively, Insignia Systems’ competitors have a beta of 1.27, meaning that their average stock price is 27% more volatile than the S&P 500.


Insignia Systems competitors beat Insignia Systems on 8 of the 9 factors compared.

About Insignia Systems

Insignia Systems, Inc. engages in the provision of in-store and digital advertising solutions. It serves the consumer-packaged goods (CPG) manufacturers, retailers, shopper marketing agencies, and brokerages markets. The company was founded in 1990 and is headquartered in Minneapolis, MN.

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