Short Interest in The Rubicon Project Inc (NYSE:RUBI) Increases By 46.2%

The Rubicon Project Inc (NYSE:RUBI) saw a large increase in short interest during the month of June. As of June 30th, there was short interest totalling 922,200 shares, an increase of 46.2% from the May 30th total of 630,700 shares. Based on an average daily volume of 798,000 shares, the days-to-cover ratio is currently 1.2 days. Currently, 2.1% of the shares of the stock are sold short.

RUBI traded down $0.06 on Friday, hitting $6.85. The company had a trading volume of 48,630 shares, compared to its average volume of 845,204. The stock has a market cap of $344.83 million, a price-to-earnings ratio of -8.07 and a beta of 1.70. The Rubicon Project has a 1 year low of $2.68 and a 1 year high of $7.50. The stock’s fifty day simple moving average is $6.01. The company has a debt-to-equity ratio of 0.07, a quick ratio of 1.25 and a current ratio of 1.25.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings data on Wednesday, May 1st. The software maker reported ($0.14) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.20) by $0.06. The firm had revenue of $32.42 million for the quarter, compared to analyst estimates of $31.20 million. The Rubicon Project had a negative net margin of 35.21% and a negative return on equity of 23.77%. On average, equities research analysts predict that The Rubicon Project will post -0.66 EPS for the current year.

In other news, CRO Joseph R. Prusz sold 12,815 shares of the business’s stock in a transaction dated Thursday, May 16th. The shares were sold at an average price of $6.19, for a total transaction of $79,324.85. Following the transaction, the executive now owns 353,244 shares of the company’s stock, valued at approximately $2,186,580.36. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, Director Frank Addante sold 12,500 shares of the business’s stock in a transaction dated Monday, April 15th. The shares were sold at an average price of $5.96, for a total transaction of $74,500.00. Following the transaction, the director now directly owns 1,282,866 shares in the company, valued at approximately $7,645,881.36. The disclosure for this sale can be found here. In the last ninety days, insiders have sold 269,034 shares of company stock worth $1,645,509. 10.60% of the stock is currently owned by corporate insiders.

A number of institutional investors and hedge funds have recently modified their holdings of the stock. Northern Trust Corp raised its holdings in The Rubicon Project by 3.9% in the 4th quarter. Northern Trust Corp now owns 132,380 shares of the software maker’s stock valued at $494,000 after buying an additional 4,920 shares during the period. Boston Partners increased its stake in The Rubicon Project by 1.3% during the first quarter. Boston Partners now owns 448,576 shares of the software maker’s stock worth $2,727,000 after purchasing an additional 5,809 shares during the period. P.A.W. Capital Corp increased its stake in The Rubicon Project by 2.9% during the first quarter. P.A.W. Capital Corp now owns 360,000 shares of the software maker’s stock worth $2,189,000 after purchasing an additional 10,000 shares during the period. Cetera Advisor Networks LLC purchased a new stake in The Rubicon Project during the fourth quarter worth about $46,000. Finally, 361 Capital LLC purchased a new stake in The Rubicon Project during the first quarter worth about $75,000. Hedge funds and other institutional investors own 63.30% of the company’s stock.

Several research analysts have recently weighed in on the stock. ValuEngine cut shares of Viewray from a “buy” rating to a “hold” rating in a research report on Wednesday, April 24th. Zacks Investment Research raised shares of HB Fuller from a “sell” rating to a “hold” rating in a research report on Wednesday, July 3rd. Finally, B. Riley set a $15.00 price target on shares of Marine Products and gave the company a “hold” rating in a research report on Wednesday, April 17th. One research analyst has rated the stock with a hold rating and four have issued a buy rating to the company’s stock. The stock currently has a consensus rating of “Buy” and a consensus price target of $6.83.

The Rubicon Project Company Profile

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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