Critical Comparison: Mogo Finance Technology (NASDAQ:MOGO) & Security National Financial (NASDAQ:SNFCA)

Mogo Finance Technology (NASDAQ:MOGO) and Security National Financial (NASDAQ:SNFCA) are both small-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, profitability, risk, institutional ownership and analyst recommendations.

Institutional and Insider Ownership

5.0% of Mogo Finance Technology shares are owned by institutional investors. Comparatively, 12.0% of Security National Financial shares are owned by institutional investors. 19.1% of Security National Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares Mogo Finance Technology and Security National Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Mogo Finance Technology -36.47% N/A -15.13%
Security National Financial 2.58% 3.89% 0.63%

Earnings and Valuation

This table compares Mogo Finance Technology and Security National Financial’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Mogo Finance Technology $47.28 million 1.85 -$16.99 million ($0.69) -4.65
Security National Financial $279.62 million 0.34 $21.69 million N/A N/A

Security National Financial has higher revenue and earnings than Mogo Finance Technology.

Risk and Volatility

Mogo Finance Technology has a beta of 1.77, suggesting that its stock price is 77% more volatile than the S&P 500. Comparatively, Security National Financial has a beta of -0.04, suggesting that its stock price is 104% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and price targets for Mogo Finance Technology and Security National Financial, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mogo Finance Technology 0 0 3 0 3.00
Security National Financial 0 0 0 0 N/A

Mogo Finance Technology presently has a consensus target price of $7.00, indicating a potential upside of 118.07%. Given Mogo Finance Technology’s higher probable upside, analysts clearly believe Mogo Finance Technology is more favorable than Security National Financial.


Security National Financial beats Mogo Finance Technology on 8 of the 12 factors compared between the two stocks.

About Mogo Finance Technology

Mogo Finance Technology Inc. operates as a financial technology company in Canada. The company offers solutions that help consumers to manage and control their finances. It offers free credit score monitoring; MogoProtect, an identity fraud protection solution; MogoCard, a Mogo Visa Platinum Prepaid Card; MogoMortgage, a digital mortgage solution; MogoCrypto account; and MogoMoney that enables the buying and selling of bitcoin, as well as access to consumer credit products. Mogo Finance Technology Inc. was founded in 2003 and is headquartered in Vancouver, Canada.

About Security National Financial

Security National Financial Corporation engages in life insurance, cemetery and mortuary, and mortgage businesses. The company operates through three segments: Life Insurance, Cemetery and Mortuary, and Mortgages. The Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. The Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in the state of Utah; and one cemetery in the state of California. This segment also markets plots, interment vaults, mausoleum crypts, markers, caskets, flowers, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The Mortgage segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and independent mortgage loan originators. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.

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