The Rubicon Project (RUBI) Receives New Coverage from Analysts at B. Riley

Analysts at B. Riley began coverage on shares of The Rubicon Project (NYSE:RUBI) in a research report issued to clients and investors on Wednesday, Briefing.com Automated Import reports. The brokerage set a “buy” rating and a $9.00 price target on the software maker’s stock. B. Riley’s price target would indicate a potential upside of 49.75% from the stock’s previous close.

A number of other brokerages have also recently issued reports on RUBI. Zacks Investment Research cut shares of The Rubicon Project from a “buy” rating to a “hold” rating in a report on Tuesday, March 12th. ValuEngine upgraded shares of The Rubicon Project from a “sell” rating to a “hold” rating in a report on Wednesday, January 2nd. Two equities research analysts have rated the stock with a hold rating and three have given a buy rating to the company. The Rubicon Project has a consensus rating of “Buy” and an average price target of $7.00.

Shares of NYSE:RUBI opened at $6.01 on Wednesday. The Rubicon Project has a one year low of $1.96 and a one year high of $7.00. The company has a market cap of $307.72 million, a PE ratio of -7.07 and a beta of 1.59.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings data on Wednesday, February 27th. The software maker reported $0.03 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of ($0.05) by $0.08. The Rubicon Project had a negative net margin of 49.58% and a negative return on equity of 33.92%. Research analysts expect that The Rubicon Project will post -0.28 earnings per share for the current year.

In other The Rubicon Project news, CFO David Day sold 55,837 shares of The Rubicon Project stock in a transaction that occurred on Monday, March 18th. The shares were sold at an average price of $6.86, for a total value of $383,041.82. Following the transaction, the chief financial officer now owns 318,840 shares of the company’s stock, valued at $2,187,242.40. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Frank Addante sold 12,500 shares of The Rubicon Project stock in a transaction that occurred on Monday, April 15th. The shares were sold at an average price of $5.96, for a total transaction of $74,500.00. Following the completion of the transaction, the director now directly owns 1,282,866 shares in the company, valued at approximately $7,645,881.36. The disclosure for this sale can be found here. In the last 90 days, insiders have sold 199,309 shares of company stock valued at $1,211,008. Corporate insiders own 12.70% of the company’s stock.

A number of institutional investors and hedge funds have recently made changes to their positions in RUBI. Deutsche Bank AG lifted its stake in The Rubicon Project by 350.1% in the fourth quarter. Deutsche Bank AG now owns 465,711 shares of the software maker’s stock valued at $1,737,000 after buying an additional 362,237 shares in the last quarter. BlackRock Inc. raised its position in The Rubicon Project by 45.7% during the fourth quarter. BlackRock Inc. now owns 1,154,424 shares of the software maker’s stock worth $4,306,000 after acquiring an additional 362,122 shares in the last quarter. Intrinsic Edge Capital Management LLC raised its position in The Rubicon Project by 140.5% during the fourth quarter. Intrinsic Edge Capital Management LLC now owns 481,050 shares of the software maker’s stock worth $1,794,000 after acquiring an additional 281,050 shares in the last quarter. Vanguard Group Inc raised its position in The Rubicon Project by 14.2% during the third quarter. Vanguard Group Inc now owns 2,105,373 shares of the software maker’s stock worth $7,580,000 after acquiring an additional 261,187 shares in the last quarter. Finally, Vanguard Group Inc. raised its position in The Rubicon Project by 14.2% during the third quarter. Vanguard Group Inc. now owns 2,105,373 shares of the software maker’s stock worth $7,580,000 after acquiring an additional 261,187 shares in the last quarter. 62.86% of the stock is currently owned by hedge funds and other institutional investors.

About The Rubicon Project

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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