Head to Head Comparison: Health Insurance Innovations (HIIQ) versus AON (AON)

Health Insurance Innovations (NASDAQ:HIIQ) and AON (NYSE:AON) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, risk, profitability and institutional ownership.

Valuation & Earnings

This table compares Health Insurance Innovations and AON’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Health Insurance Innovations $250.48 million 3.22 $17.88 million $1.20 40.07
AON $10.00 billion 3.68 $1.23 billion $6.52 23.23

AON has higher revenue and earnings than Health Insurance Innovations. AON is trading at a lower price-to-earnings ratio than Health Insurance Innovations, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

86.9% of Health Insurance Innovations shares are held by institutional investors. Comparatively, 83.5% of AON shares are held by institutional investors. 55.9% of Health Insurance Innovations shares are held by company insiders. Comparatively, 0.4% of AON shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


AON pays an annual dividend of $1.60 per share and has a dividend yield of 1.1%. Health Insurance Innovations does not pay a dividend. AON pays out 24.5% of its earnings in the form of a dividend. AON has increased its dividend for 6 consecutive years.

Risk & Volatility

Health Insurance Innovations has a beta of 0.54, meaning that its share price is 46% less volatile than the S&P 500. Comparatively, AON has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Health Insurance Innovations and AON, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Health Insurance Innovations 0 0 7 0 3.00
AON 0 5 5 0 2.50

Health Insurance Innovations presently has a consensus price target of $50.66, indicating a potential upside of 5.36%. AON has a consensus price target of $157.43, indicating a potential upside of 3.95%. Given Health Insurance Innovations’ stronger consensus rating and higher possible upside, equities analysts plainly believe Health Insurance Innovations is more favorable than AON.


This table compares Health Insurance Innovations and AON’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Health Insurance Innovations 5.39% 19.43% 12.74%
AON 7.41% 42.17% 7.84%


AON beats Health Insurance Innovations on 9 of the 17 factors compared between the two stocks.

Health Insurance Innovations Company Profile

Health Insurance Innovations, Inc. operates as a cloud-based technology platform and distributor of individual and family health insurance plans, and supplemental products in the United States. It offers short-term medical plans that provides three months of health insurance coverage with various deductible and copay levels; health benefit insurance plans, which offer daily cash benefit for hospital treatment and doctor office visits, as well as accidental injury and death or dismemberment benefits; and supplemental insurance products, including pharmacy benefit cards, dental plans, vision plans, cancer/critical illness plans, deductible and gap protection plans, and life insurance policies. The company designs and structures individual and family health insurance plans, and supplemental products in concert with insurance carriers and discount benefit providers; and market them to individuals through a network of distributors. Health Insurance Innovations, Inc. was founded in 2008 and is based in Tampa, Florida.

AON Company Profile

Aon plc provides risk management services, insurance and reinsurance brokerage, and human resource consulting and outsourcing services worldwide. The company operates through two segments, Risk Solutions and HR Solutions. The Risk Solutions segment offers retail brokerage services, including affinity products, managing general underwriting, placement, captive management services, and data and analytics; risk management solutions for property liability, general liability, professional liability, directors' and officers' liability, transaction liability, cyber liability, workers' compensation, and various healthcare products; and health and benefits consulting services comprising structuring, funding, and administering employee benefit programs. This segment also provides advisory services to technology, financial services, agribusiness, aviation, construction, health care, energy, and other industries. In addition, this segment offers reinsurance brokerage services for treaty and facultative reinsurance, as well as specialty lines, such as professional liability, workers' compensation, accident, life, and health; actuarial, enterprise risk management, catastrophe management, and rating agency advisory services; and capital management transaction and advisory services for insurance and reinsurance clients. The HR Solutions segment offers human capital services in the areas of retirement, compensation, strategic human capital, investment consulting, benefits administration, exchanges, and human resource business process outsourcing. It provides products and services primarily under the Aon Hewitt brand. Aon plc was founded in 1919 and is headquartered in London, the United Kingdom.

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