Comparing eBay (EBAY) & COMSCORE (SCOR)

eBay (NASDAQ:EBAY) and COMSCORE (OTCMKTS:SCOR) are both retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends and earnings.


This table compares eBay and COMSCORE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eBay -10.05% 20.57% 6.98%
COMSCORE -71.48% -42.21% -27.91%

Analyst Ratings

This is a breakdown of current ratings for eBay and COMSCORE, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eBay 1 11 17 0 2.55
COMSCORE 0 0 2 0 3.00

eBay presently has a consensus price target of $46.25, suggesting a potential upside of 45.81%. COMSCORE has a consensus price target of $30.50, suggesting a potential upside of 76.81%. Given COMSCORE’s stronger consensus rating and higher possible upside, analysts plainly believe COMSCORE is more favorable than eBay.

Institutional and Insider Ownership

84.8% of eBay shares are held by institutional investors. Comparatively, 25.6% of COMSCORE shares are held by institutional investors. 6.2% of eBay shares are held by insiders. Comparatively, 2.5% of COMSCORE shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

eBay has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, COMSCORE has a beta of 0.41, meaning that its share price is 59% less volatile than the S&P 500.

Earnings & Valuation

This table compares eBay and COMSCORE’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
eBay $9.57 billion 3.28 -$1.02 billion $1.63 19.46
COMSCORE $403.54 million 2.48 -$281.39 million N/A N/A

COMSCORE has lower revenue, but higher earnings than eBay.


eBay beats COMSCORE on 9 of the 12 factors compared between the two stocks.

About eBay

eBay Inc. operates commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer their inventory for sale; and buyers to find and purchase it virtually. The company's Marketplace platforms include its online marketplace at and the eBay mobile apps; and StubHub platforms comprise its online ticket platform at, and the StubHub mobile apps and online ticket platform that connect fans with their favorite sporting events, shows, and artists, as well as enables them to buy and sell tickets. Its Classifieds platforms include a collection of brands, such as, Kijiji, Gumtree, Marktplaats, eBay Kleinanzeigen, and others, which offer online classifieds to enable people find whatever they are looking for in their local communities. The company's platforms enable users to find, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, classifieds, directories, search engines, commerce participants, shopping channels, and networks. eBay Inc. was founded in 1995 and is headquartered in San Jose, California.


comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content. It also provides television (TV) and cross-platform audience products and services to measure consumer TV viewership and behavior across digital and TV platforms, such as TV Essentials, StationView Essentials, OnDemand Essentials, and Cross-Platform suite. In addition, the company offers advertising products comprising validated Campaign Essentials, Lift Models, and Activation solutions, which enable customers to execute, measure, and optimize ad campaigns and to protect the integrity of their brands. Further, it provides movies products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include Box Office Essentials, Box Office Analytics, Swift, and Hollywood Software. The company serves local and national television broadcasters and content owners, network operators, digital content publishers and Internet technology companies, advertising agencies, movie studios, hardware device and component manufacturers, financial service companies, manufacturers and retailers of consumer products, and political campaigns and related organizations. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

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