Analyzing Alliance Data Systems (ADS) and RightsCorp (RIHT)

Alliance Data Systems (NYSE:ADS) and RightsCorp (OTCMKTS:RIHT) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Analyst Ratings

This is a summary of recent ratings and target prices for Alliance Data Systems and RightsCorp, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alliance Data Systems 1 6 12 0 2.58
RightsCorp 0 0 0 0 N/A

Alliance Data Systems currently has a consensus target price of $262.29, indicating a potential upside of 22.84%. Given Alliance Data Systems’ higher possible upside, research analysts plainly believe Alliance Data Systems is more favorable than RightsCorp.

Risk & Volatility

Alliance Data Systems has a beta of 1.76, indicating that its share price is 76% more volatile than the S&P 500. Comparatively, RightsCorp has a beta of 0.35, indicating that its share price is 65% less volatile than the S&P 500.


Alliance Data Systems pays an annual dividend of $2.28 per share and has a dividend yield of 1.1%. RightsCorp does not pay a dividend. Alliance Data Systems pays out 12.5% of its earnings in the form of a dividend.


This table compares Alliance Data Systems and RightsCorp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Alliance Data Systems 11.35% 59.18% 3.83%
RightsCorp N/A N/A N/A

Institutional & Insider Ownership

93.4% of Alliance Data Systems shares are held by institutional investors. 2.6% of Alliance Data Systems shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Alliance Data Systems and RightsCorp’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Alliance Data Systems $7.72 billion 1.52 $788.70 million $18.28 11.68
RightsCorp $780,000.00 1.36 -$1.35 million N/A N/A

Alliance Data Systems has higher revenue and earnings than RightsCorp.


Alliance Data Systems beats RightsCorp on 12 of the 13 factors compared between the two stocks.

Alliance Data Systems Company Profile

Alliance Data Systems Corporation provides data-driven marketing and loyalty solutions worldwide. It operates through three segments: LoyaltyOne, Epsilon, and Card Services. The company offers a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services, and private label and co-brand retail credit card programs. It also focuses on facilitating and managing interactions between its clients and their customers through various consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone. The company captures and analyzes data created during each customer interaction, leveraging the insight derived from that data to enable clients to identify and acquire new customers and to enhance customer loyalty. It serves clients across various end-markets, including financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, insurance, and healthcare. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Plano, Texas.

RightsCorp Company Profile

Rightscorp, Inc. operates as a technology company that has a patent-pending proprietary method for collecting payments from illegal downloaders of copyrighted content through notifications sent to their Internet service providers (ISP's). The company's technology system monitors peer-to-peer file sharing networks and sends through email to ISP's notifications of copyright infringement by the ISPs' customers with date, time, copyright title, and other specific technology identifiers worldwide. It primarily serves copyright holders. The company was founded in 2010 and is headquartered in Santa Monica, California.

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