Tripadvisor Inc Common Stock (TRIP) and Snap (SNAP) Financial Analysis

Tripadvisor Inc Common Stock (NASDAQ: TRIP) and Snap (NYSE:SNAP) are both retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.


This table compares Tripadvisor Inc Common Stock and Snap’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tripadvisor Inc Common Stock -1.73% 4.92% 2.91%
Snap -179.04% -49.23% -43.89%

Earnings & Valuation

This table compares Tripadvisor Inc Common Stock and Snap’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Tripadvisor Inc Common Stock $1.56 billion 4.93 -$19.00 million $0.48 116.29
Snap $824.95 million 19.80 -$3.45 billion ($2.08) -6.24

Tripadvisor Inc Common Stock has higher revenue and earnings than Snap. Snap is trading at a lower price-to-earnings ratio than Tripadvisor Inc Common Stock, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Tripadvisor Inc Common Stock has a beta of 1.89, meaning that its share price is 89% more volatile than the S&P 500. Comparatively, Snap has a beta of -2.79, meaning that its share price is 379% less volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and target prices for Tripadvisor Inc Common Stock and Snap, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tripadvisor Inc Common Stock 3 18 1 0 1.91
Snap 10 17 8 0 1.94

Tripadvisor Inc Common Stock currently has a consensus price target of $40.41, indicating a potential downside of 27.60%. Snap has a consensus price target of $15.24, indicating a potential upside of 17.42%. Given Snap’s stronger consensus rating and higher probable upside, analysts plainly believe Snap is more favorable than Tripadvisor Inc Common Stock.

Institutional and Insider Ownership

92.8% of Tripadvisor Inc Common Stock shares are held by institutional investors. Comparatively, 20.8% of Snap shares are held by institutional investors. 3.1% of Tripadvisor Inc Common Stock shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


Tripadvisor Inc Common Stock beats Snap on 10 of the 14 factors compared between the two stocks.

About Tripadvisor Inc Common Stock

TripAdvisor, Inc. operates as an online travel company. The company operates in two segments, Hotel and Non-Hotel. Its travel platform aggregates reviews and opinions of members about destinations, accommodations, activities and attractions, and restaurants, which enables users to research and plan their travel experiences, as well as book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurant reservations on its site or mobile app, or on the site or app of travel partner sites. The company operates TripAdvisor-branded Websites, including in the United States; and localized versions of the Website in 48 markets and 28 languages. It also manages and operates 20 other media brands that provide users the comprehensive travel-planning and trip-taking resources in the travel industry, such as,,,,,,,,,,,,,,,,,,, and The company's Websites feature 600 million reviews and opinions on 7.5 million places comprising 1.2 million hotels, inns, B&Bs, and specialty lodging; 750,000 vacation rentals; 4.6 million restaurants; and 915,000 activities and attractions worldwide. TripAdvisor, Inc. was founded in 2000 and is headquartered in Needham, Massachusetts.

About Snap

Snap Inc. operates as a camera company in the United States and internationally. The company offers Snapchat, a camera application that helps people to communicate through short videos and images. It also provides Camera, a tool to personalize and add context to Snaps; Friends Page that allows to creating and watching stories, chatting with groups, making voice and video calls, and communicating through a range of contextual stickers and Bitmojis; and Discover that helps to surface the most interesting stories from publishers, creators, and the community, based on a user's subscriptions and interests. In addition, the company offers Snap Map, which enables individuals to pinch on the camera screen for bringing a live map of their location, as well as showing nearby friends, popular stories, and a heatmap of recent Snaps posted to their story; Memories that allows users to choose to save the Snaps they create in a searchable personal collection, and users to create Snaps and stories from their saved Snaps and camera roll; and Spectacles, a hardware product that connects with Snapchat and capture video from a human perspective. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Venice, California.

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