Blue Apron (APRN) & Qurate Retail Group (QRTEA) Head to Head Comparison

Qurate Retail Group (NASDAQ: QRTEA) and Blue Apron (NYSE:APRN) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, dividends, analyst recommendations and profitability.

Analyst Ratings

This is a breakdown of current recommendations for Qurate Retail Group and Blue Apron, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Qurate Retail Group 1 0 10 0 2.82
Blue Apron 0 14 4 0 2.22

Qurate Retail Group presently has a consensus target price of $31.31, indicating a potential upside of 45.97%. Blue Apron has a consensus target price of $5.93, indicating a potential upside of 91.27%. Given Blue Apron’s higher probable upside, analysts plainly believe Blue Apron is more favorable than Qurate Retail Group.


This table compares Qurate Retail Group and Blue Apron’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Qurate Retail Group 11.15% 19.57% 7.14%
Blue Apron -22.76% -155.60% -39.31%

Insider & Institutional Ownership

84.7% of Qurate Retail Group shares are owned by institutional investors. Comparatively, 11.7% of Blue Apron shares are owned by institutional investors. 0.0% of Qurate Retail Group shares are owned by company insiders. Comparatively, 56.2% of Blue Apron shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Qurate Retail Group and Blue Apron’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Qurate Retail Group $10.38 billion 0.97 $2.44 billion $3.25 6.60
Blue Apron $881.19 million 0.67 -$210.14 million ($1.64) -1.89

Qurate Retail Group has higher revenue and earnings than Blue Apron. Blue Apron is trading at a lower price-to-earnings ratio than Qurate Retail Group, indicating that it is currently the more affordable of the two stocks.


Qurate Retail Group beats Blue Apron on 11 of the 13 factors compared between the two stocks.

Qurate Retail Group Company Profile

Qurate Retail Group, Inc. markets and sells various consumer products primarily through live merchandise-focused televised shopping programs, Websites, and mobile applications. The company's Websites offers home, apparel, beauty, accessories, jewelry, and electronics products. It also operates as an online retailer of women's, children's, and men's apparel, and children's merchandise; and home, beauty, and personalized products, as well as retails its products through catalogs, and retail and outlet stores. In addition, the company markets its products under the QVC, HSN, zulily, Frontgate, Ballard Designs, Grandin Road, Garnet Hill, and Improvements brand names. Its programming distributed products to approximately 362 million households in the United States, Germany, Austria, Japan, the United Kingdom, the Republic of Ireland, Italy, and France. The company was formerly known as QVC Group and changed its name to Qurate Retail Group, Inc. in March 2018. Qurate Retail Group, Inc. is based in Englewood, Colorado. Qurate Retail Group, Inc. is a subsidiary of Liberty Interactive Corporation.

Blue Apron Company Profile

Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible. It provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters. The company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients. The company offers its services through order selections on Website or mobile application in the United States. Blue Apron Holdings, Inc. was incorporated in 2016 and is headquartered in New York, New York.

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