Critical Review: WD-40 (WDFC) and Cabot (CBT)

WD-40 (NASDAQ: WDFC) and Cabot (NYSE:CBT) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.


WD-40 pays an annual dividend of $2.16 per share and has a dividend yield of 1.6%. Cabot pays an annual dividend of $1.26 per share and has a dividend yield of 2.1%. WD-40 pays out 58.1% of its earnings in the form of a dividend. Cabot pays out 36.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Cabot has raised its dividend for 6 consecutive years. Cabot is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.


This table compares WD-40 and Cabot’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
WD-40 14.29% 39.25% 14.99%
Cabot -6.14% 15.83% 7.29%

Earnings and Valuation

This table compares WD-40 and Cabot’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
WD-40 $380.51 million 5.02 $52.93 million $3.72 36.88
Cabot $2.72 billion 1.38 $241.00 million $3.43 17.66

Cabot has higher revenue and earnings than WD-40. Cabot is trading at a lower price-to-earnings ratio than WD-40, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

86.8% of WD-40 shares are held by institutional investors. Comparatively, 86.0% of Cabot shares are held by institutional investors. 3.9% of WD-40 shares are held by company insiders. Comparatively, 2.5% of Cabot shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

WD-40 has a beta of 0.54, suggesting that its stock price is 46% less volatile than the S&P 500. Comparatively, Cabot has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current recommendations and price targets for WD-40 and Cabot, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
WD-40 0 3 0 0 2.00
Cabot 0 2 6 0 2.75

WD-40 presently has a consensus price target of $125.67, suggesting a potential downside of 8.41%. Cabot has a consensus price target of $72.50, suggesting a potential upside of 19.70%. Given Cabot’s stronger consensus rating and higher probable upside, analysts clearly believe Cabot is more favorable than WD-40.


Cabot beats WD-40 on 9 of the 17 factors compared between the two stocks.

About WD-40

WD-40 Company engages in the development and sale of maintenance products, and homecare and cleaning products. It offers multi-purpose maintenance products, including aerosol sprays, non-aerosol trigger sprays, and in liquid-bulk form products under the WD-40 Multi-Use brand name for various consumer uses; specialty maintenance products, such as penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers under the WD-40 Specialist brand name; and bicycle maintenance products under the WD-40 Bike brand name comprising wet and dry chain lubricants, chain cleaners and degreasers, and foaming wash products that are designed for avid and recreational cyclists, bike enthusiasts, and mechanics. The company also provides multi-purpose and specialty drip oils, and spray lubricant products, as well as other specialty maintenance products under the 3-IN-ONE brand name; and professional spray maintenance products and lubricants for the bike market under the GT85 brand name. In addition, it offers automatic toilet bowl cleaners under the 2000 Flushes brand name; aerosol carpet stain removers, and a liquid trigger carpet stain and odor eliminators under the Spot Shot brand name; room and rug deodorizers under the Carpet Fresh brand name; carpet and household cleaners, and rug and room deodorizers under the 1001 brand name; heavy-duty hand cleaner products under the Lava brand name; and liquid mildew stain removers and automatic toilet bowl cleaners under the X-14 brand name. It offers products primarily through mass retail and home center stores, warehouse club stores, grocery stores, hardware stores, automotive parts outlets, sport retailers, independent bike dealers, online retailers, and industrial distributors and suppliers in North, Central, and South America, as well as in Asia, Australia, Europe, the Middle East, and Africa. The company was founded in 1953 and is headquartered in San Diego, California.

About Cabot

Cabot Corporation operates as a specialty chemicals and performance materials company. The company offers carbon black, a form of elemental carbon used to enhance the physical properties of the systems and applications in which it is incorporated; and rubber blacks for use as a rubber reinforcing agent and performance additive in tires, hoses, belts, extruded profiles, and molded goods. It also provides compounds of carbon black and rubber primarily for tire applications; and cesium formate, a drilling and completion fluid for use in high pressure and high temperature oil and gas well construction. In addition, the company offers specialty grades of carbon black used in inks, coatings, plastics, adhesives, toners, batteries, and displays applications; masterbatch and conductive compound products for use in automotive, industrial, packaging, consumer products, and electronics industries; inkjet colorants used in the inkjet printing applications; and fumed silica, fumed alumina, and dispersions for automotive, construction, microelectronics, batteries, and consumer products industries, as well as aerogel, a hydrophobic, silica-based particle for use in various thermal insulation and specialty chemical applications. Further, it provides activated carbon products used for the purification of water, air, food and beverages, pharmaceuticals, and other liquids and gases; as a chemical carrier; and as a colorant or a decolorizing agent. The company sells its products primarily through distributors and sales representatives in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Cabot Corporation was founded in 1882 and is headquartered in Boston, Massachusetts.

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