Harley-Davidson (HOG) Getting Somewhat Favorable Media Coverage, Study Shows

Headlines about Harley-Davidson (NYSE:HOG) have been trending somewhat positive on Friday, Accern Sentiment Analysis reports. The research group ranks the sentiment of press coverage by reviewing more than twenty million news and blog sources. Accern ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harley-Davidson earned a daily sentiment score of 0.06 on Accern’s scale. Accern also gave media stories about the company an impact score of 45.508752508573 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Here are some of the media stories that may have impacted Accern’s analysis:

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Several brokerages recently commented on HOG. Wedbush reduced their target price on Harley-Davidson to $49.00 and set a “neutral” rating for the company in a research report on Wednesday, January 10th. Stifel Nicolaus reduced their target price on Harley-Davidson from $54.00 to $49.00 and set a “hold” rating for the company in a research report on Wednesday, January 31st. Zacks Investment Research raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $55.00 target price for the company in a research report on Friday, February 2nd. Wells Fargo reduced their target price on Harley-Davidson from $59.00 to $53.00 and set an “outperform” rating for the company in a research report on Thursday, February 1st. Finally, ValuEngine cut Harley-Davidson from a “buy” rating to a “hold” rating in a research report on Friday, February 2nd. Two equities research analysts have rated the stock with a sell rating, thirteen have assigned a hold rating and six have assigned a buy rating to the company’s stock. Harley-Davidson presently has an average rating of “Hold” and an average price target of $50.71.

Harley-Davidson stock traded up $0.08 during mid-day trading on Friday, hitting $41.04. 2,224,469 shares of the company were exchanged, compared to its average volume of 2,836,290. The company has a debt-to-equity ratio of 2.49, a current ratio of 1.23 and a quick ratio of 1.06. Harley-Davidson has a 1-year low of $40.53 and a 1-year high of $58.35. The firm has a market capitalization of $7,056.53, a P/E ratio of 11.73, a P/E/G ratio of 1.41 and a beta of 0.88.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, January 30th. The company reported $0.54 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.46 by $0.08. Harley-Davidson had a return on equity of 31.23% and a net margin of 10.62%. The firm had revenue of $1.05 billion during the quarter, compared to analyst estimates of $1.01 billion. During the same period in the prior year, the company posted $0.27 earnings per share. The business’s revenue for the quarter was up 12.2% compared to the same quarter last year. equities research analysts predict that Harley-Davidson will post 3.72 EPS for the current fiscal year.

Harley-Davidson announced that its Board of Directors has authorized a share buyback plan on Monday, February 5th that allows the company to repurchase 15,000,000 shares. This repurchase authorization allows the company to purchase shares of its stock through open market purchases. Stock repurchase plans are usually an indication that the company’s board believes its stock is undervalued.

In other news, VP Tchernavia Rocker sold 1,401 shares of the firm’s stock in a transaction on Monday, February 12th. The stock was sold at an average price of $47.74, for a total value of $66,883.74. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, VP Paul J. Jones sold 870 shares of the firm’s stock in a transaction on Monday, February 5th. The shares were sold at an average price of $47.62, for a total value of $41,429.40. Following the completion of the sale, the vice president now owns 3,399 shares of the company’s stock, valued at $161,860.38. The disclosure for this sale can be found here. Company insiders own 0.58% of the company’s stock.

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Harley-Davidson Company Profile

Harley-Davidson, Inc primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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