FTD Companies (FTD) & XO Group (XOXO) Head-To-Head Analysis

FTD Companies (NASDAQ: FTD) and XO Group (NYSE:XOXO) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.

Earnings & Valuation

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This table compares FTD Companies and XO Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
FTD Companies $1.08 billion 0.17 -$234.04 million $0.45 14.33
XO Group $160.56 million 3.50 $5.53 million $0.39 56.08

XO Group has lower revenue, but higher earnings than FTD Companies. FTD Companies is trading at a lower price-to-earnings ratio than XO Group, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares FTD Companies and XO Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FTD Companies -19.47% 4.00% 1.80%
XO Group 3.45% 5.76% 4.82%

Risk & Volatility

FTD Companies has a beta of 0.39, indicating that its stock price is 61% less volatile than the S&P 500. Comparatively, XO Group has a beta of 0.78, indicating that its stock price is 22% less volatile than the S&P 500.

Institutional and Insider Ownership

59.1% of FTD Companies shares are owned by institutional investors. Comparatively, 85.4% of XO Group shares are owned by institutional investors. 5.6% of FTD Companies shares are owned by company insiders. Comparatively, 7.0% of XO Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and target prices for FTD Companies and XO Group, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FTD Companies 0 2 0 0 2.00
XO Group 0 2 1 0 2.33

FTD Companies presently has a consensus price target of $6.75, indicating a potential upside of 4.65%. XO Group has a consensus price target of $21.50, indicating a potential downside of 1.69%. Given FTD Companies’ higher possible upside, equities research analysts plainly believe FTD Companies is more favorable than XO Group.

Summary

XO Group beats FTD Companies on 11 of the 14 factors compared between the two stocks.

About FTD Companies

FTD Companies, Inc., through its subsidiaries, operates as a floral and gifting company primarily in the United States, Canada, the United Kingdom, and the Republic of Ireland. The company operates through four segments: Consumer, Provide Commerce, Florist, and International. It provides floral arrangements and plants, gifts, and related products and services to consumers, retail florists, and other retail locations and companies. The company also markets and sells gift items, including gourmet-dipped berries and other specialty foods, personalized gifts, fresh fruit baskets, gift baskets, wine and champagne, jewelry, and spa products, as well as gourmet food products; and provides point-of-sale systems and related technology services to floral network members. FTD Companies, Inc. offers its products under the ProFlowers, ProPlants, Shari's Berries, Personal Creations, Mercury Man logo, FTD, Interflora, RedEnvelope, Flying Flowers, Flowers Direct, Ink Cards, Postagram, and Gifts.com through its Websites, associated mobile sites and applications, and telephone. The company was formerly known as UNOL Intermediate, Inc. FTD Companies, Inc. is headquartered in Downers Grove, Illinois.

About XO Group

XO Group Inc. provides multiplatform media and marketplace services to the wedding, pregnancy and parenting, and local entertainment markets primarily in the United States. It operates a network of Websites under various brands, including The Knot, which offers wedding resources and marketplaces through wedding Website and mobile apps, national and local wedding magazines, and nationally published books; and The Bump, a pregnancy and parenting brand that provides personalized information, content, and tools for navigating the journey from fertility to pregnancy and parenting through the toddler years. The company's network of Websites also comprise GigMasters, an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries, corporate events, and others. It also offers local online advertising programs, such as online listings, digital advertisements, and direct email marketing; and national online advertising programs consisting of display advertisements, custom and brand-integrated content, direct emails, and placement in its online search tools. In addition, the company provides transaction offerings that include a registry service, which enables users to create, manage, and share various retail store registries from a single source; and retailer and local vendor offerings, such as invitations, stationery, reception decor, and personalized gifts. Further, it publishes The Knot national and regional magazines. The company was formerly known as The Knot, Inc. and changed its name to XO Group Inc. in June 2011. XO Group Inc. was founded in 1996 and is headquartered in New York, New York.

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