Reviewing Discovery (DISCB) & Genius Brands (NASDAQ:GNUS)

Discovery (NASDAQ: DISCB) and Genius Brands (NASDAQ:GNUS) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk and valuation.

Earnings & Valuation

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This table compares Discovery and Genius Brands’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Discovery $6.87 billion 2.44 -$337.00 million N/A N/A
Genius Brands $5.33 million 4.66 -$4.90 million ($1.59) -1.91

Genius Brands has lower revenue, but higher earnings than Discovery.

Volatility & Risk

Discovery has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Comparatively, Genius Brands has a beta of -0.66, indicating that its stock price is 166% less volatile than the S&P 500.

Institutional and Insider Ownership

0.0% of Discovery shares are owned by institutional investors. Comparatively, 17.2% of Genius Brands shares are owned by institutional investors. 60.0% of Genius Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


This table compares Discovery and Genius Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Discovery -4.90% 21.68% 5.92%
Genius Brands -642.35% -49.40% -27.78%

Analyst Ratings

This is a summary of recent recommendations for Discovery and Genius Brands, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Discovery 0 0 0 0 N/A
Genius Brands 0 0 2 0 3.00

Genius Brands has a consensus price target of $7.50, indicating a potential upside of 147.52%. Given Genius Brands’ higher possible upside, analysts clearly believe Genius Brands is more favorable than Discovery.

About Discovery

Discovery Communications, Inc. (Discovery) is a global media company. The Company provides content across multiple distribution platforms, including pay-television (pay-TV), free-to-air (FTA) and broadcast television, Websites, digital distribution arrangements and content licensing agreements. Its segments include U.S. Networks, which consists principally of domestic television networks and digital content services; International Networks, consisting primarily of international television networks and digital content services, and Education and Other, which consists principally of curriculum-based product and service offerings, and production studios. The Company’s portfolio of networks includes television brands, such as Discovery Channel, Animal Planet, ID, Velocity (known as Turbo outside of the United States) and Eurosport. It is also engaged in extending content distribution across various platforms, including brand-aligned Websites, Web-native networks and online streaming.

About Genius Brands

Genius Brands International, Inc., a content and brand management company, creates and licenses animated multimedia content for toddlers to tweens worldwide. The company offers Thomas Edison's Secret Lab, a STEM-based comedy adventure series; Baby Genius, a catalogue of songs, music videos, and toys, which feature classic nursery rhymes, learning songs, classical music, holiday favorites, and others for toddlers; and Warren Buffet's Secret Millionaire's Club, an animated series for kids. It also develops and produces animated series, such as Llama Llama, SpacePop, Stan Lee's Cosmic Crusaders, and Rainbow Rangers. In addition, the company acts as a licensing agent for Llama Llama, From Frank, and Celessence Technologies. It serves various customers and partners, including broadcasters, consumer products licensees, and retailers. Genius Brands International, Inc. sells its products directly at wholesale to retail stores or through online retailers. The company was formerly known as Pacific Entertainment Corporation and changed its name to Genius Brands International, Inc. in October 2011. Genius Brands International, Inc. was founded in 2006 and is based in Beverly Hills, California.

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