Contrasting Logitech (LOGI) and Xerox (XRX)

Logitech (NASDAQ: LOGI) and Xerox (NYSE:XRX) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership and earnings.


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Logitech pays an annual dividend of $0.41 per share and has a dividend yield of 1.1%. Xerox pays an annual dividend of $1.00 per share and has a dividend yield of 3.3%. Logitech pays out 35.3% of its earnings in the form of a dividend. Xerox pays out 28.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Xerox has increased its dividend for 5 consecutive years. Xerox is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Institutional & Insider Ownership

35.1% of Logitech shares are owned by institutional investors. Comparatively, 85.8% of Xerox shares are owned by institutional investors. 2.2% of Logitech shares are owned by insiders. Comparatively, 0.3% of Xerox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Logitech and Xerox, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Logitech 1 0 4 0 2.60
Xerox 0 2 7 0 2.78

Logitech presently has a consensus price target of $45.80, suggesting a potential upside of 20.88%. Xerox has a consensus price target of $35.81, suggesting a potential upside of 18.31%. Given Logitech’s higher possible upside, research analysts clearly believe Logitech is more favorable than Xerox.

Volatility & Risk

Logitech has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500. Comparatively, Xerox has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500.

Earnings and Valuation

This table compares Logitech and Xerox’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Logitech $2.21 billion 2.82 $205.87 million $1.16 32.66
Xerox $10.27 billion 0.75 $195.00 million $3.48 8.70

Logitech has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Logitech, indicating that it is currently the more affordable of the two stocks.


This table compares Logitech and Xerox’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Logitech 8.10% 23.38% 13.30%
Xerox 1.67% 17.13% 5.50%


Xerox beats Logitech on 9 of the 17 factors compared between the two stocks.

About Logitech

Logitech International S.A., through its subsidiaries, designs, manufactures, and markets products that allow people to connect through music, gaming, video, computing, and other digital platforms worldwide. The company offers portable wireless Bluetooth speakers, PC speakers, PC headsets, in-ear headphones, and wireless audio wearables; gaming mice, keyboards, headsets, mousepads, and steering wheels and flight sticks; and audio and video, and other products that connect small and medium sized user groups. It also provides keyboards and covers for tablets and smartphones, as well as other accessories for mobile devices; pointing devices, such as PC and Mac-related mice, touchpads, and presenters; corded and cordless keyboards, living room keyboards, and keyboard-and-mouse combos; PC-based Webcams; and remote control and home automation products. The company sells its products through direct sales to retailers and e-tailers, as well as indirect sales through distributors. Its channel network includes consumer electronics distributors, retailers, mass merchandisers, specialty electronics stores, computer and telecommunications stores, value-added resellers, and online merchants. The company was founded in 1981 and is headquartered in Lausanne, Switzerland.

About Xerox

Xerox Corporation designs, develops, and sells document management systems and solutions worldwide. It offers managed document services, including managed print services and multi-channel communication services, as well as a range of digital solutions, such as workflow automation services, content management, and digitization services. The company also provides desktop monochrome and color printers, and multifunction printers; copiers, digital printing presses and light production devices, and solutions; graphic communications and commercial printers; inkjet presses; and FreeFlow portfolio of software solutions for the automation and integration of print jobs processing. In addition, it sells paper products, wide-format systems, and global imaging systems network integration solutions. The company sells its products and services directly to its customers through sales force, as well as through independent agents, dealers, value-added resellers, systems integrators, and the Web. Xerox Corporation was founded in 1906 and is headquartered in Norwalk, Connecticut.

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