Comparing Kelly Services (KELYA) & The Competition

Kelly Services (NASDAQ: KELYA) is one of 23 public companies in the “Help supply services” industry, but how does it contrast to its competitors? We will compare Kelly Services to similar businesses based on the strength of its dividends, analyst recommendations, risk, profitability, earnings, institutional ownership and valuation.


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Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.0%. Kelly Services pays out 13.6% of its earnings in the form of a dividend. As a group, “Help supply services” companies pay a dividend yield of 1.4% and pay out 28.2% of their earnings in the form of a dividend.


This table compares Kelly Services and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kelly Services 1.33% 7.92% 3.86%
Kelly Services Competitors 1.78% -1.82% 5.49%

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Kelly Services and its competitors, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services 0 1 0 0 2.00
Kelly Services Competitors 69 340 563 11 2.52

As a group, “Help supply services” companies have a potential upside of 3.27%. Given Kelly Services’ competitors stronger consensus rating and higher possible upside, analysts plainly believe Kelly Services has less favorable growth aspects than its competitors.

Earnings and Valuation

This table compares Kelly Services and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Kelly Services $5.37 billion $71.59 million 13.83
Kelly Services Competitors $4.22 billion $125.65 million 12.03

Kelly Services has higher revenue, but lower earnings than its competitors. Kelly Services is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Institutional and Insider Ownership

68.1% of Kelly Services shares are owned by institutional investors. Comparatively, 62.2% of shares of all “Help supply services” companies are owned by institutional investors. 12.1% of Kelly Services shares are owned by company insiders. Comparatively, 19.2% of shares of all “Help supply services” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility and Risk

Kelly Services has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500. Comparatively, Kelly Services’ competitors have a beta of 1.18, indicating that their average share price is 18% more volatile than the S&P 500.


Kelly Services competitors beat Kelly Services on 10 of the 15 factors compared.

Kelly Services Company Profile

Kelly Services, Inc. is a workforce solutions provider, which is engaged in offering a range of specialty services. The Company provides workforce solutions in three regions: the Americas; Europe, the Middle East and Africa (EMEA), and Asia Pacific (APAC). The Company’s segments are Americas Commercial, Americas Professional and Technical (Americas PT), EMEA Commercial, EMEA Professional and Technical (EMEA PT), and Outsourcing and Consulting Group (OCG). The Americas Commercial segment includes Office, Contact Center, Education, Marketing and Electronic Assembly. The Americas PT segment includes a range of specialty staffing services. The EMEA Commercial segment provides a range of staffing services, including Office, Contact Center and its temporary-to-hire service. The EMEA PT segment provides Engineering, Finance and Accounting services. The OCG segment delivers talent management solutions across multiple regions, skill sets and a spectrum of talent categories.

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