Reviewing 51job (JOBS) & Korn Ferry (KFY)

51job (NASDAQ: JOBS) and Korn Ferry (NYSE:KFY) are both mid-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, dividends and earnings.


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Korn Ferry pays an annual dividend of $0.40 per share and has a dividend yield of 0.8%. 51job does not pay a dividend. Korn Ferry pays out 17.9% of its earnings in the form of a dividend.

Institutional and Insider Ownership

41.8% of 51job shares are held by institutional investors. Comparatively, 88.6% of Korn Ferry shares are held by institutional investors. 1.0% of Korn Ferry shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations for 51job and Korn Ferry, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 2 0 3.00
Korn Ferry 0 2 3 0 2.60

51job currently has a consensus price target of $60.00, suggesting a potential downside of 34.26%. Korn Ferry has a consensus price target of $42.50, suggesting a potential downside of 20.11%. Given Korn Ferry’s higher possible upside, analysts clearly believe Korn Ferry is more favorable than 51job.


This table compares 51job and Korn Ferry’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 13.05% 15.72% 9.73%
Korn Ferry 6.83% 12.72% 6.94%

Volatility and Risk

51job has a beta of 1, suggesting that its stock price has a similar volatility profile to the S&P 500.Comparatively, Korn Ferry has a beta of 1.21, suggesting that its stock price is 21% more volatile than the S&P 500.

Earnings & Valuation

This table compares 51job and Korn Ferry’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
51job $437.82 million 12.88 $57.15 million $2.11 43.26
Korn Ferry $1.62 billion 1.85 $84.18 million $2.24 23.75

Korn Ferry has higher revenue and earnings than 51job. Korn Ferry is trading at a lower price-to-earnings ratio than 51job, indicating that it is currently the more affordable of the two stocks.


Korn Ferry beats 51job on 9 of the 16 factors compared between the two stocks.

About 51job

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including, and, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

About Korn Ferry

Korn/Ferry International, together with its subsidiaries, provides talent management solutions worldwide. It operates through three segments: Executive Search, Hay Group, and Futurestep. The company provides executive recruitment services that are used to fill executive-level positions, such as board directors, chief executive officers, chief financial officers, chief operating officers, chief information officers, chief human resource officers, and other senior executive officers for clients in the consumer, financial services, industrial, life sciences/healthcare provider, technology, and educational/not-for-profit industries. It also offers talent strategy, succession management, and leadership development, as well as rewards, motivation, and engagement solutions to assist clients with their ongoing assessment, compensation, and leadership development efforts. In addition, the company provides various talent acquisition solutions, including recruitment process outsourcing, project recruitment, professional search, talent consulting and employer branding, and individual professional search and consulting services. It serves public and private companies, and middle market and emerging growth companies, as well as government and non-profit organizations. Korn/Ferry International was founded in 1969 and is based in Los Angeles, California.

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