Head-To-Head Review: Sleep Number (NASDAQ:SNBR) versus Its Competitors

Sleep Number (NASDAQ: SNBR) is one of 12 publicly-traded companies in the “Household furniture” industry, but how does it contrast to its peers? We will compare Sleep Number to related companies based on the strength of its risk, valuation, institutional ownership, earnings, analyst recommendations, dividends and profitability.

Volatility and Risk

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Sleep Number has a beta of 0.82, suggesting that its share price is 18% less volatile than the S&P 500. Comparatively, Sleep Number’s peers have a beta of 0.49, suggesting that their average share price is 51% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Sleep Number and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sleep Number 1 3 3 0 2.29
Sleep Number Competitors 44 213 254 17 2.46

Sleep Number currently has a consensus target price of $35.60, suggesting a potential upside of 0.17%. As a group, “Household furniture” companies have a potential upside of 25.83%. Given Sleep Number’s peers stronger consensus rating and higher probable upside, analysts clearly believe Sleep Number has less favorable growth aspects than its peers.

Earnings & Valuation

This table compares Sleep Number and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Sleep Number $1.44 billion $65.07 million 23.85
Sleep Number Competitors $1.21 billion $61.80 million 18.30

Sleep Number has higher revenue and earnings than its peers. Sleep Number is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Institutional & Insider Ownership

60.7% of shares of all “Household furniture” companies are held by institutional investors. 4.0% of Sleep Number shares are held by company insiders. Comparatively, 6.9% of shares of all “Household furniture” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.


This table compares Sleep Number and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sleep Number 4.51% 61.21% 14.59%
Sleep Number Competitors 3.26% 44.46% 6.78%


Sleep Number beats its peers on 7 of the 13 factors compared.

Sleep Number Company Profile

Sleep Number Corporation, together with its subsidiaries, provides sleep solutions and services in the United States. It designs, manufactures, markets, retails, and services beds, bases, and bedding accessories under the Sleep Number name. The company also offers adjustable bases under the FlextFit name; and pillows and sheets, as well as other bedding products, including mattresses, box springs, and foundations under the Sleep Number name. The company sells its products directly to consumers through retail, online, and phone, as well as through wholesale. As of December 30, 2017, it operated approximately 556 Sleep Number retail stores in 50 states. The company was formerly known as Select Comfort Corporation and changed its name to Sleep Number Corporation in November 2017. Sleep Number Corporation was founded in 1987 and is headquartered in Minneapolis, Minnesota.

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