Reckitt Benckiser (RBGLY) versus Helen of Troy (NASDAQ:HELE) Financial Survey

Reckitt Benckiser (OTCMKTS: RBGLY) and Helen of Troy (NASDAQ:HELE) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, dividends, risk, earnings, valuation and institutional ownership.

Analyst Ratings

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This is a breakdown of recent ratings and target prices for Reckitt Benckiser and Helen of Troy, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reckitt Benckiser 0 4 3 0 2.43
Helen of Troy 1 1 3 0 2.40

Helen of Troy has a consensus target price of $99.75, suggesting a potential upside of 15.72%. Given Helen of Troy’s higher probable upside, analysts clearly believe Helen of Troy is more favorable than Reckitt Benckiser.

Valuation and Earnings

This table compares Reckitt Benckiser and Helen of Troy’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Reckitt Benckiser $13.00 billion 4.71 $6.97 billion $0.70 24.87
Helen of Troy $1.54 billion 1.51 $140.68 million $6.26 13.77

Reckitt Benckiser has higher revenue and earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Reckitt Benckiser, indicating that it is currently the more affordable of the two stocks.


This table compares Reckitt Benckiser and Helen of Troy’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Reckitt Benckiser N/A N/A N/A
Helen of Troy 1.28% 18.37% 10.43%

Risk & Volatility

Reckitt Benckiser has a beta of 0.97, suggesting that its stock price is 3% less volatile than the S&P 500. Comparatively, Helen of Troy has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500.

Insider & Institutional Ownership

0.4% of Reckitt Benckiser shares are owned by institutional investors. Comparatively, 94.8% of Helen of Troy shares are owned by institutional investors. 0.6% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


Reckitt Benckiser pays an annual dividend of $0.40 per share and has a dividend yield of 2.3%. Helen of Troy does not pay a dividend. Reckitt Benckiser pays out 57.1% of its earnings in the form of a dividend.


Helen of Troy beats Reckitt Benckiser on 8 of the 14 factors compared between the two stocks.

About Reckitt Benckiser

Reckitt Benckiser Group plc manufactures, markets, and sells health, hygiene, and home products. The company offers products for the treatment of analgesic and gastro-intestinal problems, sore throat, cough, pain, and flu, as well as wellness products in sexual wellbeing, footcare, vitamins, and supplements under the Durex, Gaviscon, Nurofen, Mucinex, Scholl, and Strepsils brand names. It also offers hygienic products, including surface care and lavatory care products, antiseptic liquids, pest control products, automatic dishwashing products, and depilatory products under the Cillit Bang, Clearasil, Dettol, Finish, Harpic, Lysol, Mortein, and Veet brand names. In addition, the company offers home products, such as fabric treatment products, water softeners, and air care products under the Vanish, Calgon, and Air Wick brand names, as well as food products under the French's brand name. Further, it provides infant formula, children's nutrition, and other nutritional products. The company operates in Europe, Russia, the CIS, Israel, North America, Australia, New Zealand, North Africa, the Middle East, Turkey, Africa, South Asia, North Asia, Latin America, Japan, Korea, and ASEAN countries. Reckitt Benckiser Group plc was founded in 1823 and is headquartered in Slough, the United Kingdom.

About Helen of Troy

Helen of Troy Limited designs, develops, imports, markets, and distributes a portfolio of consumer products worldwide. It operates in four segments: Housewares, Health & Home, Nutritional Supplements, and Beauty. The Housewares segment offers food and beverage preparation tools and gadgets, storage containers, and organization products; household cleaning products, and shower organization and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; and insulated water bottles, jugs, drinkware, travel mugs, and food containers. The Health & Home segment provides thermometers, blood pressure monitors, and humidifiers; faucet mount water filtration systems and pitcher based water filtration systems; and air purifiers, heaters, fans, and dehumidifiers. The Nutritional Supplements segment offers heart, digestive, joint, blood sugar, sleep, brain, and vision support products; and skin care, safe beauty, and pain relief support products. The Beauty segment provides hair, facial, and skin care appliances, as well as grooming brushes, tools, and decorative hair accessories; and liquid hair styling, treatment and conditioning products, shampoos, skin care products, fragrances, deodorants, and antiperspirants. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, catalogs, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, OXO Tot, Hydro Flask, Vicks, Braun, Honeywell, PUR, Febreze, Revlon, Pro Beauty Tools, Sure, Pert, Infusium23, Brut, Ammens, Hot Tools, Bed Head, Dr. Sinatra, Dr. David Williams, and Dr. Whitaker brands. Helen of Troy Limited was founded in 1968 and is headquartered in El Paso, Texas.

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