Marketo (MKTO) versus Great Elm Capital Group (GEC) Head to Head Analysis

Great Elm Capital Group (NASDAQ: GEC) and Marketo (NASDAQ:MKTO) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

Institutional and Insider Ownership

43.9% of Great Elm Capital Group shares are held by institutional investors. 6.6% of Great Elm Capital Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Great Elm Capital Group and Marketo’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Great Elm Capital Group $4.92 million 20.17 -$15.20 million $3.21 1.21
Marketo N/A N/A N/A ($1.70) N/A

Marketo has lower revenue, but higher earnings than Great Elm Capital Group. Marketo is trading at a lower price-to-earnings ratio than Great Elm Capital Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent recommendations for Great Elm Capital Group and Marketo, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Great Elm Capital Group 0 0 0 0 N/A
Marketo 0 0 0 0 N/A


This table compares Great Elm Capital Group and Marketo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Great Elm Capital Group -102.12% -11.85% -10.01%
Marketo -23.20% -98.33% -27.18%


Great Elm Capital Group beats Marketo on 7 of the 8 factors compared between the two stocks.

Great Elm Capital Group Company Profile

Great Elm Capital Group, Inc., formerly Unwired Planet, Inc., is a holding company. The Company makes investments in businesses and assets in various industries. The Company’s investment for long-term value creation is in the asset management business. The Company continues to explore other opportunities in the investment management business, including other business development companies (BDCs) that trade at a discount to their net asset value. The Company intends to build a diversified investment company consisting of the following three business lines: investment management, financial products and merchant banking. It is embarking on a program of creating bespoke financial products and creating a pipeline of acquisition opportunities. The Company’s subsidiary is Great Elm Capital Corporation (GECC).

Marketo Company Profile

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

Receive News & Ratings for Great Elm Capital Group Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Great Elm Capital Group and related companies with's FREE daily email newsletter.

Leave a Reply