Financial Contrast: TrueCar (TRUE) vs. Blucora (BCOR)

TrueCar (NASDAQ: TRUE) and Blucora (NASDAQ:BCOR) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, dividends, valuation and profitability.

Earnings & Valuation

This table compares TrueCar and Blucora’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TrueCar $323.15 million 3.38 -$32.84 million ($0.35) -31.03
Blucora $509.56 million 2.26 $27.03 million $0.58 42.59

Blucora has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Blucora, indicating that it is currently the more affordable of the two stocks.


This table compares TrueCar and Blucora’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TrueCar -10.16% -8.70% -6.91%
Blucora 5.31% 11.22% 5.83%

Risk and Volatility

TrueCar has a beta of 2.52, meaning that its share price is 152% more volatile than the S&P 500. Comparatively, Blucora has a beta of -0.1, meaning that its share price is 110% less volatile than the S&P 500.

Institutional and Insider Ownership

89.0% of TrueCar shares are owned by institutional investors. Comparatively, 97.3% of Blucora shares are owned by institutional investors. 15.5% of TrueCar shares are owned by insiders. Comparatively, 14.1% of Blucora shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for TrueCar and Blucora, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueCar 0 3 6 0 2.67
Blucora 0 0 3 0 3.00

TrueCar presently has a consensus target price of $17.56, suggesting a potential upside of 61.65%. Blucora has a consensus target price of $28.33, suggesting a potential upside of 14.71%. Given TrueCar’s higher probable upside, analysts clearly believe TrueCar is more favorable than Blucora.


Blucora beats TrueCar on 9 of the 14 factors compared between the two stocks.

About TrueCar

TrueCar, Inc. is an Internet-based information, technology, and communication services company. The Company has a data-driven online platform, which features market data and analytics. The Company-branded platform is available on its TrueCar Website and mobile applications. It customizes and operates its platform on a co-branded basis for its affinity group marketing partners, including financial institutions, membership-based organizations, and employee buying programs for a range of enterprises. The Company enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar Certified Dealers. Its network of over 13,000 TrueCar Certified Dealers consists primarily of new car franchises, as well as independent dealers selling used vehicles. Its subsidiary, ALG, Inc., provides forecasts and consulting services regarding determination of the residual value of an automobile at given future points in time.

About Blucora

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

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