Head-To-Head Review: Professional Diversity Network (IPDN) vs. Wix.Com (WIX)

Professional Diversity Network (NASDAQ: IPDN) and Wix.Com (NASDAQ:WIX) are both it services & consulting – nec companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, valuation, earnings, risk and dividends.

Risk and Volatility

Professional Diversity Network has a beta of 2.92, suggesting that its stock price is 192% more volatile than the S&P 500. Comparatively, Wix.Com has a beta of 1.81, suggesting that its stock price is 81% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and price targets for Professional Diversity Network and Wix.Com, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Professional Diversity Network 0 0 0 0 N/A
Wix.Com 0 5 9 1 2.73

Wix.Com has a consensus price target of $80.50, indicating a potential downside of 2.37%. Given Wix.Com’s higher possible upside, analysts clearly believe Wix.Com is more favorable than Professional Diversity Network.

Valuation & Earnings

This table compares Professional Diversity Network and Wix.Com’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Professional Diversity Network $26.23 million 0.53 -$4.10 million ($4.71) -0.75
Wix.Com $425.64 million 8.81 -$56.27 million ($1.24) -66.49

Professional Diversity Network has higher earnings, but lower revenue than Wix.Com. Wix.Com is trading at a lower price-to-earnings ratio than Professional Diversity Network, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

5.0% of Professional Diversity Network shares are owned by institutional investors. Comparatively, 81.9% of Wix.Com shares are owned by institutional investors. 19.0% of Professional Diversity Network shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares Professional Diversity Network and Wix.Com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Professional Diversity Network -86.95% -37.27% -25.12%
Wix.Com -13.22% -1,376.12% -16.79%


Wix.Com beats Professional Diversity Network on 9 of the 14 factors compared between the two stocks.

Professional Diversity Network Company Profile

Professional Diversity Network, Inc. is an operator of professional networks with a focus on diversity. The Company serves various communities, including Women, Hispanic-Americans, African-Americans, Asian-Americans, Disabled, Military Professionals, and Lesbian, Gay, Bisexual and Transgender (LGBT). The Company’s segments include Professional Diversity Network (PDN Network), which includes online professional networking communities with career resources for the needs of various diverse cultural groups; National Association of Professional Women (NAPW Network), a women-only professional networking organization, and Noble Voice operations (Noble Voice), a career consultation and lead generation service. The Noble Voice call centers qualify callers for real-time job placement. The PDN Network consists of various online professional networking communities dedicated to serving diverse professionals in the United States and employers seeking to hire diverse talent.

Wix.Com Company Profile

Wix.com Ltd. (Wix) is a Web development platform enabling businesses and organizations to take businesses, brands and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music and restaurants. These vertical applications are integrated into the Company’s Website templates or can be installed on any existing Website and set up by the user and without the need to write code.

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