Costco Wholesale (NASDAQ:COST) has announced the roll out of two grocery delivery services for its members. The move brings fresh produce, packaged goods, and other items straight to customers’ homes.
One delivery option is Costco Grocery, which offers two-day delivery on nonperishable foods. Costco Grocery orders of over $75 get free delivery.
The other is for same-day groceries delivered through a partnership with Instacart. The same day service will be offered at 376 stores in the U.S. and will give customers the choice of roughly 1,700 items.
The membership-based chain is trying to head off some of its largest competitors, including Walmart, the country’s largest grocer, and Amazon.com, which recently purchased Whole Foods Market for $13.6 billion. Amazon Prime, which costs $99 a year, directly competes with Costco’s memberships, where annual membership starts at $60.
Costco is the third-largest grocery retailer in the U.S., after Walmart and Kroger. Albertsons is in fourth place and Amazon is currently ranked fifth.
Some investors and analysts are concerned that giving customers fewer reasons to enter Costco stores will result in lost opportunities. Shares of the company’s stock fell 6 percent following the announcement.
In the most recent quarter ending Sept. 3, Costco reported a sales increase of 16 percent, to $41.4 billion, up from $35.7 billion a year earlier. Profit increased 18 percent to $919 million, or $2.08 per share, from $779 million, or $1.77, in the same quarter of last year.
Same-store sales rose 5.7 percent. Costco’s membership revenue also bolsters its bottom line. Roughly 35 million members in the U.S. and Canada saw their annual fees increase last June.
In the most recent quarter, which included the hike, fees accounted for $943 million in revenue, up from $832 million in the prior year. Costco increased its enrollment to 90.3 million members, up from 88.9 million in the previous quarter.